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Tables of Contents for The Innovation Premium
Chapter/Section Title
Page #
Page Count
Acknowledgments
ix
 
Introduction
x
 
PART 1: WHO'S GOT THE INNOVATION PREMIUM?
Meet the Next Generation
1
14
Alcoa, British Petroleum, Canon, Chrysler, Lucent Technologies, and Nokia
The Problems of Business and Management Today
15
8
What Used to Work So Well No Longer Does
PART 2: HOW DO YOU GET THE INNOVATION PREMIUM?
Set the Pace
23
18
Build Platforms, Not Just Products
Keep the Pace
41
14
Move Seamlessly from Concept to Customer
Accelerate the Pace
55
16
Invest in Innovation
Vary the Pace
71
22
Create Worldwide Networks of Innovators
Sustain the Pace
93
10
Build a Culture of Continual Change and Learning
Win the Race
103
12
Capture the Innovation Premium
Appendix A: Arthur D. Little Global Survey on Innovation
115
22
Appendix B: A Survey of Financial Analysts' Perceptions of Innovation
137
6
Notes
143
4
Index
147