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Tables of Contents for Hot Text
Chapter/Section Title
Page #
Page Count
Home Page
xiii
PART I CATCH THE NET SPIRIT
2
82
Who Am I Writing for, and Incidentally, Who Am I?
3
34
What Kind of Thing Am I Creating?
37
26
What Will the Web Do to My Text?
63
14
Attention!
77
7
PART II WRITE LIKE A HUMAN BEING
84
186
Idea #1: Shorten That Text
85
28
Idea #2: Make Text Scannable
113
20
Idea #3: Cook Up Hot Links
133
50
Idea #4: Build Chunky Paragraphs
183
22
Idea #5: Reduce Cognitive Burdens
205
30
Idea #6: Write Menus That Mean Something
235
35
PART III FINE-TUNE YOUR STYLE FOR THE GENRES
270
178
Writing in a Genre
271
10
Creating Customer Assistance That Actually Helps
281
60
Persuading Niche Markets, Individuals, and the Press
341
32
Making News That Fits
373
32
Entertaining People Who Like to Read
405
16
Getting a Job
421
27
PART IV BECOME A PRO
448
24
So You Wannabe a Web Writer or Editor
449
23
PART V BACKUP
472
22
Writerly Sites
473
8
If You Like to Read
481
13
Index
494