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Tables of Contents for Public Relations Democracy
Chapter/Section Title
Page #
Page Count
vii
ix
Preface and acknowledgements
x
xii
Part I Introductory frameworks
Introduction
3
16
Public relations, politics and the mass media
3
1
Frameworks and debates
4
10
A few notes on theory and methods
14
3
Book Outline
17
2
The expansion of public relations and its impact on news production
19
26
The recent rise and dissemination of professional public relations
19
6
The interaction of journalists, sources and public relations practitioners
25
7
Resources and the shift to source supply
32
8
Conclusion
40
5
Part II Corporate public relations
Corporate public relations and corporate source influence on the national media
45
15
Public relations and corporate control of news production - the radical thesis
46
4
Radical miscalculations and the failure of business sources
50
5
Alternative business communication objectives
55
5
City and financial public relations and business news
60
24
Financial news and the transition from public interest to corporate need
61
9
Closed discourse networks and the corporate capture of financial news
70
7
The ideological and material consequences
77
5
Conclusion
82
2
The Granada takeover of Forte
84
25
Corporate conflict and communications conflict - the spinning of elites
85
12
From spinning corporate elites to corporate elite capture of the media
97
7
Conclusion
104
5
Part III Trade union public relations
Outsider and resource-poor groups, trade unions and media-source relations
109
16
Union communications and the Glasgow University Media Group thesis
110
6
Unions as outsider/resource-poor sources
116
4
Radical pluralist optimism and non-official source strategies
120
3
Conclusion
123
2
Trade union public relations - resistance within news production
125
25
The state of union communications in the late 1990s
126
5
Overcoming communications disadvantages
131
11
Evaluating the effectiveness of new union communications
142
6
Conclusion
148
2
The Union of Communication Workers versus Post Office privatisation in 1994
150
21
Union communications or force of circumstances?
151
6
Overcoming the economic and media deficits
157
3
Overcoming the limits of institutional authority with third-party endorsement
160
5
Setting news agendas, dividing oppositions and the creations of negative news
165
3
Postscript
168
1
Conclusion
169
2
Conclusion
171
12
Public relations and the `mediatisation' of politics
171
2
Public relations and patterns of interest group/source access in Britain
173
5
Public relations, policy-making and power relations
178
5
Appendices
183
12
I List of interviewees
185
3
II Table printouts for trade union survey
188
7
Bibliography
195
20
Index
215