CONTENTS
Introduction by Dale Carnegie -- What I Think of This Book
Author's Preface -- How I Happened to Write This Book
PART ONE
THESE IDEAS LIFTED ME OUT OF THE RANKS OF FAILURE
CHAPTER
1. How One Idea Multiplied My Income and Happiness 2. This Idea Put Me Back Into Selling After I Had Quit 3. One Thing I Did That Helped Me Destroy the Biggest Enemy I Ever Had to Face 4. The Only Way I Could Get Myself Organized Summary -- Part One
PART TWO
FORMULA FOR SUCCESS IN SELLING
5. How I Learned the Most Important Secret of Salesmanship 6. Hitting the Bull's Eye 7. A $250,000 Sale in 15 Minutes 8. Analysis of the Basic Principles Used in Making That Sale 9. How Asking Questions Increased the Effectiveness of My Sales Interviews 10. How I Learned to Find the Most Important Reason Why a Man Should Buy 11. The Most Important Word I Have Found in Selling Has Only Three Letters 12. How I Find the Hidden Objection 13. The Forgotten Art That Is Magic in Selling Summary -- Part Two
PART THREE
SIX WAYS TO WIN AND HOLD THE CONFIDENCE OF OTHERS
14. The Biggest Lesson I Ever Learned About Creating Confidence 15. A Valuable Lesson I Learned About Creating Confidence From a Great Physician 16. The Quickest Way I Ever Discovered to Win Confidence 17. How to Get Kicked Out 18. I Found This an Infallible Way to Gain a Man's Confidence 19. How to Look Your Best Summary -- Part Three
PART FOUR
HOW TO MAKE PEOPLE WANT TO DO BUSINESS WITH YOU
20. An Idea I Learned From Lincoln Helped Me Make Friends 21. I Became More Welcome Everywhere When I Did This 22. How I Learned to Remember Names and Faces 23. The Biggest Reason Why Salesmen Lose Business 24. This Interview Taught Me How to Overcome My Fear of Approaching Big Men Summary -- Part Four
PART FIVE
STEPS IN SALE
25. The Sale Before the Sale 26. The Secret of Making Appointments 27. How I Learned to Outsmart Secretaries and Switchboard Operators 28. An Idea That Helped Me Get Into the "Major Leagues" 29. How to Let the Customer Help You Make the Sale 30. How I Find New Customers and Make Old Ones Enthusiastic Boosters 31. Seven Rules I Use in Closing the Sale 32. An Amazing Closing Technique I Learned from a Master Salesman Summary -- Part Five
PART SIX
DON'T BE AFRAID TO FAIL
33. Don't Be Afraid to Fail! 34. Benjamin Franklin's Secret of Success and What It Did for Me 35. Let's You and I Have a Heart to Heart Talk