CONTENTS

1 SOMETHING YOU LIVE TO DO 2 BE CAREFUL, YOU MAY SUCCEED 3 SMALL, FAT, AND HAPPY 4 IF IT'S A GOOD IDEA, IT'S TOO LATE 5 THE ART OF THE INCREMENTAL 6 THE COMPANY YOU KEEP 7 MONEY 8 THE LEMONADE STAND 9 IF YOU MEET THE BUDDHA ON THE ROAD, SELL HIM 10 YOU ARE THE CUSTOMER, YOU ARE THE COMPANY 11 IN GOOD COMPANY 12 THE VERGER ACKNOWLEDGMENTS INDEX