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Tables of Contents for How to Sell, Then Write Your Nonfiction Book
Chapter/Section Title
Page #
Page Count
Preface
vii
Acknowledgments
ix
The Business of Publishing and How It Affects You
1
20
Book Categories and Where Your Book Fits In
2
2
What's Hot, What's Not
4
1
What Publishers Are Looking For
4
2
Who's Publishing Nonfiction
6
5
Frontlists, Midlists, and Backlists
11
1
Who to Approach
12
1
Working with an Agent
13
4
How Literary Agencies Are Structured
17
1
Loction, Location, Location
18
1
How to Find an Agent
18
3
Finding and Defining Book Ideas That Sell
21
12
Finding Book Ideas
22
1
Ten Steps to Judge the Merit of Your Ideas
22
3
Advice from Publishing Professionals on Selling Your Nonfiction Book
25
1
Identifying Trends and Avoiding Fads
26
2
Who Can Sell, Then Write a Nonfiction Book?
28
1
Experts on the Bestseller Lists
29
1
Making Yourself More Saleable
30
1
What Can Nonexperts Write About?
31
2
How to Approach Agents and Editors
33
44
Can I Really Sell the Book Before I Write It?
34
2
How an Agent Sells Your Book Idea
36
1
What Happens Once Your Idea Lands on an Editor's Desk
37
4
Tools of the Trade
41
1
Query Letters that Grab Attention
42
7
The Elements of a Book Proposal
49
17
Cover Letters
66
3
Follow-Up Letters
69
1
Completed Manuscripts
70
1
Formatting and Submission Details
71
3
Keeping Track of Your Submissions
74
1
Can You Resubmit Once Your Idea Has Been Turned Down?
74
1
Turnoffs
75
2
Sample Query Letters and Proposals
77
86
Query Letter and Proposal Sample #1
78
26
Query Letter and Proposal Sample #2
104
34
Query Letter and Proposal Sample #3
138
25
Money and Contracts
163
14
Advances
164
1
Agent-Author Contracts
165
1
When It's Time to Fire Your Agent
166
1
Book Contracts
167
2
Royalties
169
1
Flat Fees
170
1
Contractual Pitfalls
170
2
Royalty Statements
172
1
Help Is Available
173
1
Who Does the Index?
174
1
Advice from Two Publishing Law Attorneys
174
3
Researching and Writing Your Nonfiction Book
177
18
The Research You'll Need
178
2
Organizing Your Research
180
1
Writing Your Book
181
1
Formatting Your Manuscript
182
2
Organizing Your Thoughts
184
2
Unique Elements
186
1
Anecdotes, Case Studies, Quotes, and Interviews
187
1
Writing Styles
187
1
Writing Mistakes
188
2
Submitting Your Manuscript
190
1
Meeting Deadlines
191
1
Page Proofs
191
1
Staying Power
192
3
Selling Your Book to the Public
195
9
The Anatomy of a Press Kit
197
3
What to Send to the Media and When
200
1
Should You Hire a Publicist?
201
1
When the Reviews are Bad
202
1
Cautions
202
1
Selling the Next Book and the Book After That
203
1
Appendix A: Resources
204
6
Appendix B: References
210
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