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Tables of Contents for Management of Electronic Media With Infotrac
Chapter/Section Title
Page #
Page Count
Preface
xiv
List of Abbreviations and Acronyms
xix
Managing in the Electronic Media
1
30
An Overview of Electronic Media in Society
3
2
Radio
5
3
AM Radio
5
1
FM Radio
6
1
DAB
7
1
Television
8
3
Cable
11
2
Telecommunications
13
2
Interexchange Service
14
1
Local Exchange Service
15
1
Interest in the Electronic Media
15
1
Management in the Electronic Media
15
10
Levels of Management
16
1
Management Skills
17
2
Management Functions
19
4
Management Roles
23
2
Summary
25
1
Case Studies
26
1
InfoTrac College Edition
27
1
Web World
28
1
References for Chapter 1
28
3
Strategic Alliances and Partnerships
31
20
Technological Forces
32
1
Regulatory Forces
33
1
Global Forces
33
1
Social Forces
34
1
Strategic Alliances and the Electronic Media Industries
35
6
What Is a Strategic Alliance?
35
2
Alliances to Develop and Market Programming and Content
37
1
Alliances to Expand Domestic and Global Markets
37
1
Alliances to Develop Broadband Technology
37
1
Alliances to Develop Interactive Television
37
1
Mergers and Acquisitions
38
1
Why So Many Mergers?
39
2
Implications for Management
41
4
Radio
42
1
Television
43
1
Cable
44
1
Summary
45
1
Case Studies
45
2
InfoTrac College Edition
47
1
Web World
47
1
References for Chapter 2
48
3
Ethics of Management
51
26
What Is Ethics?
52
1
Ethical Decision Making in the Electronic Media
53
2
Norms Used in Moral Decision Making
55
4
The Golden Mean
56
1
The Judeo-Christian Ethic
56
1
The Categorical Imperative
56
1
Utilitarianism
57
1
Egalitarianism
57
1
Relativism
57
1
Social Responsibility Theory
58
1
Deontological and Teleological Ethics
58
1
Ethical Codes and Mission Statements
59
5
Codes of Ethics
59
4
Mission Statements
63
1
Ethical Issues in Media Management
64
5
Serving the Market or the Marketplace
64
1
Controversies over Programming
65
1
Ethics in News and Public Affairs
66
1
Ethics in Sales
67
2
Implementing an Ethics Program
69
1
Summary
70
1
Case Studies
71
3
InfoTrac College Edition
74
1
Web World
74
1
References for Chapter 3
74
3
Theories of Management
77
18
Management as a Process
77
1
Approaches to Management
78
12
Classical School of Management
78
3
Human Relations School of Management
81
4
Modern Approaches to Management
85
5
Management and the Electronic Media
90
1
Summary
90
1
Case Studies
91
2
InfoTrac College Edition
93
1
References for Chapter 4
93
2
Financial Management
95
28
What Is Financial Management?
96
1
Meeting Financial Goals
96
1
Implementing Financial Management
97
1
Budgeting
98
2
Setting Priorities and Goals in Individual Departments
99
1
Capital Budgeting
99
1
Compiling the Budget
99
1
Budgetary Flexibility
100
1
Forecasting
100
1
Monitoring Financial Performance
100
8
Balance Sheet
101
3
Income (P & L) Statement
104
2
Statement of Cash Flows
106
1
Other Financial Statements
106
2
Financial Analysis
108
4
Time Value of Money
108
3
Compounding
111
1
Ratio Analysis
112
2
Break-Even Analysis
114
2
Depreciation and Amortization
116
1
Reporting Financial Performance
117
1
Summary
118
1
Case Studies
119
3
InfoTrac College Edition
122
1
Web World
122
1
References for Chapter 5
122
1
Managing Personnel
123
26
Personnel Management
124
11
The Hiring Process
125
2
Interviewing
127
2
Orientation
129
2
Performance Reviews
131
1
Promotion
132
1
Termination
133
1
Part-Time Employees
134
1
Interns
134
1
Working with Personnel
135
1
Legal Issues in Personnel Management
136
3
Equal Employment Opportunity (EEO) Guidelines
136
1
Sexual Harassment
137
1
Other Labor Laws
138
1
Labor Issues: Working with Unions
139
2
Structure, Communication, and Personnel
141
2
Summary
143
1
Case Studies
144
2
InfoTrac College Edition
146
1
Web World
146
1
References for Chapter 6
147
2
Understanding Markets and Audiences
149
32
Defining the Market
150
1
Dual Product Markets
151
1
Geographic Markets
151
1
Market Structure
152
1
Concentration in the Market
153
1
Product Differentiation
153
1
Barriers to Entry
154
1
Cost Structures
154
1
Vertical Integration
155
1
The Theory of the Firm
155
2
Other Factors
157
1
Audience Research and Analysis
158
1
Demographic Research Data
159
1
Psychographic Research Data
160
1
Geodemographic Research
161
1
Sources of Audience Research Data
161
8
Nielsen Media Research
161
2
National Research Services for Radio
163
5
Industry and Trade Associations
168
1
Consulting Firms
169
1
Internal Research Departments
169
1
Using Audience Data
169
3
Market Terminology
172
1
A Word Regarding Samples
173
1
Standard Error and Confidence Intervals
173
1
Ratings Accuracy
174
1
Research Application
174
1
Summary
175
1
Case Study
176
2
InfoTrac College Edition
178
1
Web World
178
1
References for Chapter 7
178
3
Programming: Strategy and Distribution
181
24
The Program Director
181
2
Radio Programming
183
4
Target Existing Audiences
183
1
Develop a Niche
184
1
Format Variables
184
3
Television Programming
187
7
First-Run Syndication
187
1
Off Network Syndication
188
1
Ad Hoc Networks
189
1
Local Programming
189
1
Networks and Programming
189
5
Cable Programming
194
2
Management Issues in Programming
196
2
Intense Competition for Audiences
196
1
Demand for More Research
196
1
Brand Development and Brand Extension
196
1
Rising Costs of Programming
197
1
Regulatory Concerns
197
1
Utilization of the Internet
197
1
Summary
198
1
Case Studies
199
3
InfoTrac College Edition
202
1
Web World
202
1
References for Chapter 8
203
2
Marketing
205
28
The Four Ps of Marketing
206
1
Personnel in Electronic Media Marketing
207
1
Marketing Strategies
208
2
Segmentation
208
1
Positioning
209
1
Branding
209
1
Sales versus Marketing
210
2
Expanding Selling to Marketing
210
1
Understanding Clients and Their Needs
211
1
Sales Management: GSM, Local, and National Sales
212
12
Role of the General Sales Manager (GSM)
212
1
Local Advertising
212
1
The Local Sales Staff: Account Executives
212
2
Role of the Local Sales Manager
214
1
Radio Revenue Projections and Rates
214
1
Television Revenue Projections and Rates
215
1
Cable Revenue Projections and Rates
216
1
National Advertising
217
1
Spot Advertising
217
1
National Sales Staff
218
1
Role of the Rep firm
218
1
Working with the Rep Firm
219
1
Cooperative (Co-op) Advertising
219
1
Sales Terminology
220
4
Promotions as a Form of Marketing
224
2
Duties of the Promotion Manager
224
1
Types of Promotion
225
1
Evaluating Marketing Efforts
226
1
Summary
227
1
Case Studies
228
3
InfoTrac College Edition
231
1
Web World
231
1
References for Chapter 9
231
2
News and News Management
233
18
The Importance of News
234
3
Localism
235
1
News as Programming
236
1
Organization of News Department
237
5
Staffing the News Department
238
2
Budgeting and the News Department
240
2
Issues in News Management
242
4
Erosion of the News Audience
242
1
Negotiations with News Talent
243
1
Ratings and Sweeps
243
1
News Ethics
244
1
Race and Ethnicity Issues
245
1
Dealing with Unions
245
1
Summary
246
1
Case Studies
247
2
InfoTrac College Edition
249
1
Web World
249
1
References for Chapter 10
249
2
Regulatory Influences and Electronic Media Management
251
26
Regulatory Influences: The Federal Government
252
1
The Executive Branch
252
1
The Legislative Branch
252
1
The Judicial Branch
253
1
Role of State and Local Law
253
1
Role of the Federal Communications Commission
253
15
The FCC: A Brief History
254
1
The FCC Today
255
1
FCC Regulatory Policies
256
1
The FCC and Broadcasting
257
4
The FCC and Programming Policies
261
3
The FCC and Cable Television
264
2
The FCC and Telephone Regulation
266
2
Other Federal Departments and Agencies
268
1
Department of Justice
268
1
Federal Trade Commission
268
1
National Telecommunications and Information Administration
268
1
Federal Aviation Administration
269
1
Informal Regulatory Forces
269
2
Citizen/Consumer Groups
269
1
Self Regulation
270
1
The Press
270
1
Summary
271
1
Case Studies
272
2
InfoTrac College Edition
274
1
Web World
274
1
References for Chapter 11
274
3
The Internet and Electronic Media Management
277
18
Utilization of the Internet
279
1
Internal Department
279
1
Outsourcing
279
1
The Web Department
280
2
Staffing and Reporting Structure
280
1
Salary and Cost Structures
281
1
Web Functions and Management
282
3
Brand Extension and Development
282
1
Repurposing and Expansion of Content
283
1
Audience Information and Research
284
1
Revenue Streams
285
3
Advertising
285
1
E-Commerce
286
1
Local Portal
287
1
Associate Programs
288
1
Key Management Issues
288
2
Finding the Business Model
288
1
Dealing with Change
289
1
Where Does the Internet Fit
289
1
Summary
290
1
Case Studies
291
2
InfoTrac College Edition
293
1
Web World
293
1
References for Chapter 12
294
1
Glossary of Key Terms
295
12
Index
307