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Tables of Contents for Prime-Time Society
Chapter/Section Title
Page #
Page Count
List of Tables
xi
Foreword to the Series
xiii
Foreword to the Book
xv
Preface
xix
Acknowledgments
xxi
PART ONE TELEVISION AND CULTURE
1
18
Television and Culture Behavior
2
8
Teleconditioning
2
3
TV Content's Cultural Impact
5
2
The Cultural Dimension
7
3
Studying Television
10
9
The American Perspective
11
1
TV Research and Modern Anthropology
11
1
The Special Significance of Brazil
12
2
Theoretical Significance
14
1
Cultural Imperialism or Cultural Diversity
15
1
National-Level Research
16
1
Content Study
17
1
Impact on Rural Communities
17
2
PART TWO THE NATIONAL LEVEL
19
88
Censors and Gatekeepers
20
16
Government Censorship
21
2
Consumers and Public Opinion
23
1
Measuring the Audience
23
3
Auidence Targeting: Massification Versus Segmental Appeal
26
3
Network Dominance
29
1
Monopolistic Control over Multiple Media
30
2
The Role of the Audience
32
1
A Presidential Campaign
33
3
Telenovelas, Mass Culture, and National Identity
36
16
Television and National Identification in Brazil
36
2
The Telenovela
38
4
The Pattern of Quality and Mass Participation
42
2
The Pattern of Quality
44
1
Constancy
45
1
The Role of the Writer
46
1
Constancy Through the Actor
47
1
Other Constants
48
1
Themes, Settings, and Characters
49
3
Cultural Contrasts in Prime-Time Society
52
12
Family Affairs
53
1
Strangers, Friends, and Workmates
54
2
Occupations and Social Status in Televisonland
56
2
Social Class and Ways to Rise in Life
58
3
Dark-Skinned Actors and Characters
61
3
Competition, Achievement, and Information
64
26
Narrow World of Sports
72
7
Cultural Values in Sports: Being Versus Doing
79
5
Awards
84
1
Information Processing and Brain Games
85
3
Where's the Weather?
88
2
What's News: Crime, Violence, and the Stranger
90
17
Crime in the Streets
93
4
Violence in Content
97
2
Does TV Violence Increase Subsequent Aggressiveness?
99
1
Dominant Themes: The Quest and the Stranger
100
1
Case Analysis: Star Trek as a Summation of Dominant American Cultural Themes
101
4
Anthropology and the Quest
105
2
PART THREE THE LOCAL LEVEL
107
89
The Field Sites
108
26
Gurupa
113
4
Arembepe
117
4
Cunha
121
3
Ibirama
124
4
Niteroi
128
2
American--Santa Barbara
130
4
Television's Social Impact
134
19
Social Navigation
134
2
Has Television Changed Your Life?
136
2
How We Analyzed TV Effects
138
1
Stages of TV Impact
139
4
Television's Effects on Social Behavior
143
2
Televisions in Society
145
1
Marriage, Family, and Social Distance
146
1
Contact, Solitude, Alienation, and the Issue of Telepassivity
147
3
Televiewing's Effects on Reading
150
3
Television's Impact on Attitudes, Fears, Values, Images, and Consumerism
153
12
Measuring TV Exposure
153
1
Measuring Attitudes
154
1
Viewer Demographics
155
1
A Scary World?
155
2
Trust
157
1
Liberal Sex--Gender Views
158
1
Values: Family, Education, Love, Honor, Ability, Luck, Hard Work
159
1
Occupational Prestige Ratings and Aspirations
159
2
Television and Consumerism
161
2
Urbanism and Rural--Urban Migration
163
2
Festivals, Celebrations, and Gift-Giving
165
19
Carnival: Local or National, Stimulus Diffusion, Reactive Opposition
167
1
Case Analysis: A National Sex Symbol of Carnival
168
6
Festivals, Local Culture, and the World System
174
2
Television, Gift-Giving, Consumerism
176
1
Christmas and Birthdays
176
2
The Evolution of Christmas
178
1
Festive Participation and the Efflorescence of Giving
179
5
Television and Modern Life
184
12
Internal Variation: TV Impact as a Process
191
2
How Important Is Television for Understanding Modern Life?
193
3
Epilogue: Stage V---The Couch Potato Strikes Back
196
4
Appendices
200
14
1. Statistical Comparison of Field Sites
201
2
2. Siginficant Correlations Between Current Daily Televiewing Hours and Other Variables and Indices by Income Group and Community
203
3
3. Responses to ``How Has Television Changed Life in Your Community?'' by Field Site
206
5
4. Explanatory Power of 9 (Potential) Predictors of 17 Dependent Variables and Indices
211
3
Notes
214
19
References
233
8
Index
241