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Tables of Contents for Managers and Mantras
Chapter/Section Title
Page #
Page Count
Acknowledgments
vii
Introduction
ix
Part 1 The End of An Era
From Merchant Prince to Colonial Dinosaur
3
15
Entrepreneurs, Fiefdoms, and Shocks
18
19
Enter the Consultants
37
18
The Great Caretaker Takes Great Care
55
18
Part 2 Turnbull Turns it Round, 1986--92
``You Will Achieve''
73
15
The Glory Days
88
23
``Like Speaking a Swiss Language''
111
19
What's My Line?
130
25
Part 3 Cutting Loose, 1992-94
Going Global
155
16
ACE and Other Slogans
171
14
``The Class Act of the Recession''
185
13
Cracks in the Edifice
198
17
Part 4 Reality Time
A Short, Sharp Dose of Leadership
215
15
Falling from Grace
230
16
A New Mantra: One Company, One Team
246
17
Storm Clouds Gather
263
12
From Fizz to Focus
275
6
Conclusion
281
36
Epilogue
317
2
References
319
20
Index
339