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Tables of Contents for A History of Graphic Design
Chapter/Section Title
Page #
Page Count
Preface
x
3
Preface to the first edition
xiii
1
Acknowledgments
xiv
1 The Prologue to Graphic Design: The visual message from prehistory through the medieval era
4
54
1 The Invention of Writing
4
13
2 The Asian Contribution
17
10
3 Alphabets
27
12
4 Illuminated Manuscripts
39
19
2 A Graphic Renaissance: The origins of European typography and design for printing
58
68
5 Printing Comes to Europe
58
13
6 The German Illustrated Book
71
15
7 Renaissance Graphic Design
86
22
8 An Epoch of Typographic Genius
108
18
3 The Industrial Revolution: The impact of industrial technology upon visual communications
126
84
9 Typography for an Industrial Age
126
9
10 Photography, the New Communications Tool
135
10
11 Popular Graphics of the Victorian Era
145
17
12 The Arts and Crafts Movement
162
17
13 Ukiyo-e and Art Nouveau
179
31
4 The Modernist Era: Graphic design in the first half of the twentieth century
210
110
14 The Genesis of Twentieth-Century Design
210
21
15 The Influence of Modern Art
231
18
16 Pictorial Modernism
249
13
17 A New Language of Form
262
16
18 The Bauhaus and the New Typography
278
22
19 The Modern Movement in America
300
20
5 The Age of Information: Graphic design in the global village
320
155
20 The International Typographic Style
320
17
21 The New York School
337
26
22 Corporate Identity and Visual Systems
363
27
23 The Conceptual Image
390
24
24 National Visions within a Global Dialogue
414
18
25 Postmodern Design
432
23
26 The Digital Revolution
455
20
Epilogue
475
1
Selected Bibliography
476
15
Picture Credits
491
3
Index
494