search for books and compare prices
Tables of Contents for Forbes Great Minds of Business
Chapter/Section Title
Page #
Page Count
FOREWORD
IX
2
TIMOTHY C. FORBES
INTRODUCTION
XI
Forbes(R) GREAT MINDS OF BUSINESS
ANDREW GROVE CHAIRMAN, CEO AND CO-FOUNDER, INTEL CORPORATION
1
34
Joining Intel in 1988
Moving ahead one step at a time
Responding to change
Fear as an ally in management
Tearing wings off flies
Gordon Moore and getting out of the memory chips
Having the outsider's perspective
Going out the revolving door
Turning Intel's troubles into opportunities--a phenomenal turnaround
Living in fear
Maintaining the engine of reinvention
Betting on the PC as a worldwide communications tool
The speed of innovation
Moving away from vertical integration
Going with Gordon
The "Intel Inside"
Forging an identity
Intel--design, technology, marketing and sales
The problem with the Pentium chip
Conducting postmortems
Learning from failure
Only the Paranoid Survive
Characteristics of a Successful CEO
High Output Management
The elements of leadership
America's place in global business
The impact of e-mail
The next big thing
Another generation of computing capabilities
28 years at Intel
Knowing when to move on
FRED SMITH FOUNDER AND CEO, FEDERAL EXPRESS CORPORATION
35
38
Getting the big idea
An apocryphal story
Having a different perspective
"Kaleidoscope Thinking"
The early months of Federal Express
Building an $11 billion company
Dealing with emotional upheaval
Gaining perspective from the Marines
Dealing with internal resistance
Revolutionizing the way business operators
Adjusting to globalization and using technology
Time is money
Entrepreneurial skills and management
The importance of discipline and commitment
Recognizing innovation
Experience from Vietnam
Defining leadership
Tough business decisions
Personal satisfaction
The next big thing
A great time for entrepreneurs
Luck and timing
Having a sense of humor
FedEx as a household name
PETER LYNCH FORMER MANAGER OF FIDELITY MAGELLAN FUND
73
48
One of the world's foremost stock pickers
After Fidelity
The power of the individual investor
Recognizing trends
Understanding what a company does
Watching the balance sheet
A few good companies
Knowing when to buy
Profiting from Chrysler
All sizzle, no steak
Investing for the long haul
The facts about mutual funds and bonds
A dismal time in 1987
1990: A scary year
Growing Magellan
Individual stocks vs. mutual funds
Finding the big stocks
Individuals driving the market
Starting out on the golf course
Some early successes
Beginning at Fidelity
Turning over the most rocks
Maintaining flexibility
Lessons from the market
Learning to wait for long-term stock movements
Practicing with poker
What efficient market theory doesn't account for
Cutting out the noise to hone in on the facts
Long shots are no shots
America as competitor in the global economy
The heroes of America: individual risk takers
PLEASANT ROWLAND FOUNDER AND PRESIDENT, PLEASANT COMPANY
121
36
Recapturing childhood simplicity
The year of the Cabbage Patch Kids
Dolls which bring history and everyday experience to life
Being in the "little girl" business
American Girl Magazine
Early lessons in business at the dinner table
Details count, right down to the needlepoint
Forget focus groups
An arena for creativity
Embracing the competition
Creating memorable mother-daughter moments
Keeping customers a little bit starved for new products
The concept behind The American Girl of Today
Filling a void--and not with mere "stuff"
The Gotz family
The first 1000 dolls
Dealing with competition
Mission of perfection
Rejecting arbitrary business goals
Sincerity of tone as marketing philosophy
Weaving the tapestry with tight threads
PAUL VOLCKER FORMER CHAIRMAN, FEDERAL RESERVE BOARD
157
44
The gold standard and fear of centralized authority
Stabilizing the yo-yo of financial panic
The ins and outs of the Federal Reserve
In the public eye
A father's rigorous example of public service
Breaking the back of inflation
...but it's not dead and buried
Effect of the world economy on prices
Underestimating the problem of volatile currencies
Will the Euro work?
Defending central banks from private pools of capital
The American dichotomy of surplus and deficit
Our tendency to be spendthrift--the problem and its solution
Knowing when to tighten or relax monetary policy
Staving off Social Security bankruptcy
The fairy tale of tax cuts
Keeping politicians apprised
The lesson of torn credit cards
Russia's battle for a stable banking system
Ferreting out refugee accounts from Swiss banks
Fishing, a patient chase
HISTORICAL TIMELINES
201
16
INDEX
217