search for books and compare prices
Tables of Contents for Global Account Management
Chapter/Section Title
Page #
Page Count
Preface.
Chapter 1. Introduction .
Chapter 2. Global Drivers.
Chapter 3. Analyzing a GlobalCustomer's Industry .
Chapter 4. Analyzing the Global Logic of a Customer's Business .
Chapter 5 Understanding the Client's Strategy.
Chapter 6. Developing and Delivering the Value Proposition .
Chapter 7. The Global Account Management Team .
Chapter 8. Supporting and Implementing Global Account Management .
Global Account Management in Action Xerox, Marriott International, Hewlett Packard .