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Tables of Contents for Brand Assets
Chapter/Section Title
Page #
Page Count
Foreword by David Haigh
Acknowledgements
Introduction: A More Ordered Approach
PART ONE: ASSETS
An alternative approach to the accounting definition of an asset
Cognitive assumptions behind the accounting recognition of assets
Transactions or events and the role of separability
The impact of FRS10 on the accounting recognition of intangible assets
PART TWO: BRANDS
Breaking the link between brand assets and purchased goodwill
The definition and accounting recognition of brand assets.
PART THREE: THE POLITICS OF BRAND ASSETS
The process of consultation, not consensus?
Consultation, not consensus?
Bibliography
List of Cases
Index