search for books and compare prices
Tables of Contents for Strategic Planning
Chapter/Section Title
Page #
Page Count
Preface
ix
1 Strategic Thinking
1
34
The Planet Has Changed and Quickly
1
1
The Art of Strategy
1
3
The Gap between Theory and Practice: Quantitative Approach, Rationality, and Incrementalism
4
5
Getting Started
9
2
A Strategic Framework
11
1
What Are the Strategic Issues Facing the Enterprise?
12
2
What Are the Firm's Competitive Advantages?
14
1
What Is the Match between the Firm's Products/Services and Customer Needs, Wants, and Values
15
1
What Objectives Would Set the Future Direction of the Enterprise so that Innovation and Growth Could Be Achieved?
16
6
What Is the Mission of the Enterprise?
22
1
How Will the Firm Integrate Its Strategies and Measure Success?
23
8
References
31
1
Essay Questions
32
1
Multiple-Choice Questions
33
2
2 Strategic Market Management
35
59
Marketing Issues and Trends
36
2
The Marketing Response
38
1
What Is the Match between the Firm's Products/Services and Current and Potential Customer's
39
4
What Is the Firm's Competitive Circumstance?
43
3
What Are the Company's Strengths and Weaknesses?
46
2
Marketing Strategy--What Is the Firm's Enduring Competitive Advantage?
48
4
Creating Marketing Strategy
52
2
Vertical Integration
54
3
How Can a Competitive Advantage Be Sustained Using the 4Ps?
57
3
References
60
1
Essay Questions
61
1
Multiple-Choice Questions
62
1
Case Study: Dream Works SKG
63
4
Case Study: Eaton Corporation
67
3
Case Study: The Purchase of Midlantic Corp. by PNC
70
2
Case Study: UNC's Acquisition of Garret Aviation
72
3
Case Study: The Wal-Mart Supercenters
75
3
Case Study: Kmart
78
4
Case Study: Viacom's Acquisition of Paramour Communications, Inc.
82
3
Case Study: ITT Corporation
85
4
Appendix A
89
5
3 Internal Strengths and Weaknesses
94
32
Understanding Strengths and Weaknesses
94
1
Situation 3.1: Peco Control Systems
94
2
Situation 3.2: The Aerospace Dilemma
96
1
Classification of Tangible Resources
97
3
Intangible Resources
100
1
Functional Classification of Resources
101
7
Human-Resource Management Factors
108
3
Essay Questions
111
1
Multiple-Choice Questions
112
2
Case Study: IBM's $3.3 Billion Gamble
114
2
Case Study: Microsoft Corporation
116
3
Case Study: American Greetings Corporation
119
3
Case Study: Figgie International, Inc.
122
4
4 Strategic Market Planning Using Learning Curves
126
30
The Learning Curve Concept
127
18
Notes
145
1
Essay Questions
146
1
Multiple-Choice Questions
147
1
Case Study: Saber Engineering, Inc.
148
6
Case Study: Microtech Devices
154
2
5 The Role of R & D
156
87
Innovation Background
158
1
New Product Evolution
158
2
New Product Success
160
1
Portfolio Management
160
1
Patents
161
1
Nondisclosure Agreements, Secrecy Agreements, and Confidentiality Agreements
161
1
Government Influence
162
1
Research and Development Ratio
162
1
Manufacturing and Sales
163
1
Human Behavior
163
1
Research versus Development
164
1
R & D Benefits
164
2
Modeling the R & D Strategic Planning Function
166
5
Factors Influencing R & D Strategies
171
1
Marketing Involvement
172
2
R & D Involvement
174
1
Fragmented Markets
175
1
Product Life Cycle
175
1
The Corporate Image
175
1
R & D Position
176
1
Planning according to Market Share
176
1
The External Environment
177
1
Life-Cycle Management
178
2
External Influences
180
4
Executive Involvement in R & D
184
2
Aligning Goals and Objectives
186
1
Priority Setting
187
1
Working with Marketing
187
2
Planning for R & D
189
2
Location of the R & D Function
191
1
Scheduling
192
3
Classification of R & D Projects
195
2
Contract R & D
197
4
Strategic Selection of R & D Projects
201
8
Strategy Readjustment
209
1
Project Termination
210
1
Strategic Budgeting for R & D
211
2
Controlling Costs
213
1
Life-Cycle Costing (LCC)
214
4
Integrating R & D into the Strategic Plan
218
8
Notes
226
2
Essay Questions
228
1
Multiple-Choice Questions
229
4
Case Study: Garcia Sciences Corporation
233
1
Case Study: Corwin Corporation
234
1
Exhibit CS5-1
235
3
Exhibit CS5-2
238
2
Exhibit CS5-3
240
1
Exhibit CS5-4
241
2
6 Manufacturing Strategies
243
40
Introduction
243
6
Critical Issues
249
1
Understanding Manufacturing Operations
249
14
Personnel Available
263
1
Productivity
264
1
Trends in Productive Growth
265
2
Facility Life Cycles
267
2
Environmental Protection
269
1
Producibility
269
2
Manufacturing Problem Areas
271
1
Robotics
272
2
Computer-Integrated Manufacturing (CIM)
274
2
Notes
276
1
Essay Questions
277
1
Multiple-Choice Questions
277
3
Case Study: LTV Corporation's Joint Venture
280
3
7 Small-Business Strategy
283
21
Introduction
283
1
Product Marketing
284
1
Marketing Strategies
285
1
Successful Marketing Plans
286
3
The Integrated Strategy
289
1
Defining the Business
290
1
Strategy Formulation
291
4
Evaluation and Selection
295
2
Notes
297
1
Essay Questions
297
1
Multiple-Choice Questions
298
1
Case Study: Victoria's Secret
299
5
8 Multinational Strategies
304
17
Introduction
304
1
Why Go International?
304
1
Misconceptions about International Business
305
1
Three-Stage Evolution
306
3
Designing Entry Strategies
309
1
A Planning Model
309
2
Choosing Target Markets
311
3
Choosing Entry Modes
314
2
Monitoring and Revising Entry Strategy
316
1
Notes
316
1
Essay Questions
317
1
Multiple-Choice Questions
317
1
Case Study: Bhopal--A Case of Corporate Negligence
318
3
Index
321