List of illustrations

Notes on contributors

Preface

List of abbreviations

1 Americanization: historical and conceptual issues

AKIRA KUDO, MATTHIAS KIPPING AND HARM G. SCHROTER

2 'Importing' American ideas to West Germany, 1940's to 1970's: from associations to private consultancies

MATTHIAS KIPPING

3 Paths to Americanization in postwar Japan

SATOSHI SASAKI

4 Driving the West German consumer society: the introduction of us style production and marketing at Volkswagen, 1945-70

CHRISTIAN KLEINSCHMIDT

5 Americanization with the Japanese supplier system in the Japanese automobile industry, 1950-65

HIROEUMI UEDA

6 The Americanization of the German electrical industry after 1945: Siemens as a case study

WILFRIED FELDENKIRCHEN

7 The Americanization and Japanization of electronics firms in post-war Japan

SHIN HASEGAWA

8 America and the resurgence of the German chemical and rubber industry after the second World War: Huls, Glanzstoff and Continental

CHRISTIAN KLEINSCHMIDT

9 The Americanization of technologies and management in Japan and its multiple effects: the case of Toray

TSUNEO SUZUKI

10 Reluctant Americanization? The reaction of Henkel to the influences and competition from the United states

SUSANNE HILGER

11 Emerging postwar-type managers and their learning of American technology and management: the consumer chemicals industry and the case of Kao

AKIRA KUDO AND MOTOI IHARA

12 'Revolution in trade': the Americanization of distribution in Germany during the boom years, 1949-75

HARM G. SCHROTER

13 American influences and Japanese innovation in the distribution industry: changes of supermarket system from the 1950's until the 1970's

MIKA TAKAOKA AND TAKEO KIKKAWA

Index