search for books and compare prices
Tables of Contents for Ethnographic Research for Media Studies
Chapter/Section Title
Page #
Page Count
Introduction: what is ethnography?
1
16
Part I Ethnography: observing people in culture
Ethnography in anthropology: from magic to the media
17
16
How the ethnographer should view culture
33
17
Ethnography in the city: the Chicago School
50
16
Research approaches to the mass media
66
15
How good is ethnography compared to other methodologies?
81
12
Part II Ethnographic research in media studies
Popular music
93
6
Watching television in the home
99
4
News gathering
103
5
Why we watch soaps
108
6
Adoring film stars
114
9
Using the Internet
123
8
Part III The reassembled ethnography: data analysis
An anthropological approach to a news spectacle
131
10
Understanding readers' newspaper allegiance: newspapers as an indication of character
141
14
The ethnographic gaze in non-ethnographic research: role play
155
10
Carrying out an ethnographic study
165
6
Bibliography
171
8
Index
179