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Tables of Contents for Small Business Marketing Management
Chapter/Section Title
Page #
Page Count
Preface
vii
Philosophy and Process
1
19
Information Management
20
24
Risk Assessment
44
23
Small Firm Internal Competencies
67
22
Market Positioning and Competitive Advantage
89
20
Marketing Plearning
109
21
Product Management and Innovation
130
17
Promotion
147
25
Pricing and Distribution
172
28
Information and Operations
200
24
Service Marketing
224
23
International Marketing
247
24
Index
271