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Tables of Contents for Quicksilver Companies
Chapter/Section Title
Page #
Page Count
List of Figures
vii
Preface
viii
Acknowledgements
xi
Introduction The Knowledge
1
1
The online checklist
2
4
Quicksilver Companies
6
1
Quicksilver
7
11
What created the internet boom?
8
10
Supply Chain Reactions
18
12
Defining the chain
19
3
B2B or B2C?
22
3
Ambushing a supply chain
25
1
Second is best
26
2
Attacking the fat
28
2
The Technology Test
30
8
Keyboards and human intelligence
30
2
Using online to drive up costs
32
4
Stick to online
36
2
Timing
38
9
The technology trap
39
3
Ahead of the market
42
5
Defining the Market
47
13
Is there a market?
48
4
Define and lead
52
3
DomainAudit.com - the e-comm market benefit process in action
55
5
Online Branding
60
16
Emotional reasoning
61
6
Online advances into branding
67
9
The Plan and the Pitch
76
16
Don't do this
76
1
Do this
77
1
The two-minute rule
77
2
The first step
79
7
The next steps
86
6
Doing the Numbers
92
14
Online financial logic
93
2
Methods of finance
95
3
Cash flow is king
98
5
Online assets: a golden rule for investors
103
3
Partnerships
106
4
Strategic partnerships
107
1
Community partnerships
108
2
The Where
110
7
Taxing the taxman
110
2
What to look for in an online tax haven
112
5
The Team
117
14
Nasty things to do to an online employee
118
3
Structure is not organization
121
3
Typecasting
124
7
How to Use It All
131
12
Use the checkpoints in this book
133
6
Now keep your online business trading successfully
139
2
Value checking and brand building
141
2
Product Checks
143
18
Utility - check that your product is delivering the goods
144
7
Customers are unaware of your product or its benefits
151
4
Supporting the brand
155
6
Where is It All Going?
161
10
Online markets which will grow
162
5
Subtle changes
167
3
Subtle, strange and immeasurable
170
1
Notes
171
2
Index
173