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Tables of Contents for Kick-Starter.Com
Chapter/Section Title
Page #
Page Count
List of Figures
viii
 
Acknowledgements
xii
 
About the Authors
xiii
 
Introduction: A Kick-starter
1
19
Internet growth is at eSpeed
1
17
If you are an entrepreneur this book may help you kick-start your plans
18
2
Creating a Unique Internet Business
20
29
Creating value
21
5
Reinventing channels
26
15
Creating a business model
41
8
Finding an Attractive Market
49
30
Attractive geographies
49
8
Appealing concepts within the markets
57
15
Market entry options
72
7
Marketing and Communications Development
79
49
The five difficult questions
83
4
TTB overview
87
2
Key discoveries - what have you got to work with?
89
14
Defining and refining your brand positioning
103
3
Bringing your Brand Vision of life - the branding idea
106
4
How, when and where to reach your audience - the communications plan
110
4
Bringing the branding idea to life - creative execution
114
6
Did you get what you wanted? - evaluation and refinement
120
6
The 10-minute strategy
126
2
`Fulfilling the Promise'
128
34
The eTailing market: eTailing does not equal online retailing
129
3
The eFulfilment challenge: managing information flows that, in turn, manage money and physical flows
132
3
The online consumer: broken promises mean broken relationships
135
4
Consumer expectations: competition and your own performance will continue to `raise the bar' on you
139
1
The physical flow of products: influence of product and supply chain characteristics
140
7
Your eFulfilment options: build, buy, rent, pay-as-you-go
147
5
The European fulfilment services marketplace
152
8
Conclusion
160
2
Start-up Technology
162
43
Evolution of Internet architectures
162
18
Hosting your site
180
7
Security
187
10
Conclusion
197
2
Bibliography
199
1
Security web sites
199
2
Glossary of terms
201
4
The Rise of Mobile Commerce and WAP
205
28
The rise of mobile datacommunication
205
1
The Wireless Application Protocol (WAP)
206
6
Mobile services: which services are possible?
212
2
Business roles
214
7
What's happening in the world?
221
4
Scepticism
225
1
The future of WAP
226
3
Conclusion
229
1
Acknowledgements
230
1
References
230
1
Glossary of terms
231
2
Legal Aspects of Setting Up an Internet Business
233
28
Protection of ideas: confidential information, copyright and patents
233
5
Protection of names: domain name registration and trademarks
238
7
Corporate structure/investors
245
4
Contracts
249
7
Network service regulation
256
1
Liability for content
256
2
Data protection
258
3
Valuations and Building the Financial Model
261
28
Valuations in the dot.com world
262
6
Spreadsheet modelling: best practice
268
4
Building the financial model
272
17
Fundraising for Internet Ventures
289
19
What is venture capital?
289
1
Sources of venture capital
290
2
How venture capital works
292
1
How VCs evaluate investment opportunities
293
6
Framework to improve chances of getting funded
299
3
Going for it
302
6
Leadership Capital Solutions for eSpace
308
12
Search - what, where, how and why
309
1
The dot.com CEO
310
2
Attracting senior start-up talent
312
1
Working with a search firm
313
3
Competitive recruiting strategies
316
4
Sample Business Plan
320
52
A great plan doesn't make a great business
320
52
Index
372