Illustrations

Preface

Introduction

Media Rhetoric: A Way of Knowing

Meta G. Carstarphen

Media Messages: Visual Literacy/Visual Rhetoric

Susan C. Zavoina

Part I: Historic Perspectives

The Liberator's ``Ladies' Department,'' 1832-37: Freedom or Fetters?

Jacqueline Bacon

To Strengthen the Wings of a Caged Bird: Constructing Woman in Margaret Fuller's Woman in the Nineteenth Century and The Una

Allessandria Polizzi

Part II: Newspaper

War in the Ranks: Newspaper Coverage of Sexual Harassment in the Military

Gene Murray

Necrophilia, Pedophilia, or Both?: The Sexualized Rhetoric of the JonBenet Ramsey Murder Case

Diana York Blaine

Part III: The Visual Image in Media

Media Mirage: The Thin Ideal as Digital Manipulation

Jacqueline C. Hitchon

Shiela Reaves

The Historical Development of Women's Posing from the Post-Gold Rush Era to the Present Print Media

Cecelia Baldwin

Part IV: Magazine

That Time of the Month: Adolescence, Advertising, and Menstruation

Debra Merskin

Face-ism Reconsidered: Facial Prominence and Body Emphasis of Males and Females in Magazine Advertising

Kathy Brittain McKee

Carol J. Pardun

Designed for (Male) Pleasure: The Myth of Lesbian Chic in Mainstream Advertising

Tom Reichert

Kevin R. Maly

Susan C. Zavoina

``That Undefinable Whatever'': Selling Virginity

Elizabeth Dietz

Gendered Bodies Still Thrive in (Post)modern Magazineland

Jacqueline J. Lambiase

Tom Reichert

Susan E. Morgan

Meta G. Carstarphen

Susan C. Zavoina

Mark Callister

Part V: Television

Super Bowl Speak: Subtexts of Sex and Sex Talk in America's Annual Sports Extravaganza

Linda K. Fuller

Agitational Versatility: When Truth Met Jordan

Phyllis Pearson Elmore

Deconstructing Ellen: Time, Sitcoms, and the Meaning of Gayness

Susan Stearns

Meta G. Carstarphen

``We Got Next'': The WNBA Advertising Campaign's Negotiations with ``Femininity''

Kara Keeling

Part VI: Video

Competing Rhetorical Strategies in the Gay and Lesbian Video Wars: Marching for Freedom and Gay Rights, Special Rights

Emile C. Netzhammer

Contradictions in the Country: Rituals of Sexual Subordination and Strength in Music Video

Julie L.

Inventing a Sexual Discourse: A Rhetorical Analysis of Adult Video Box Covers

Joseph W. Slade

Part VII: Film

Sexual-Imagery and the Space of Love

Anthony Enns

Part VIII: Cyberspace

Third Wave Feminism and Cybersexuality: The Cultural Backlash of the New Girl Order

Kimber Charles Pearce

Girls Can Be Doctors and Boys Can Be Nurses: Surfing for Solutions to Gender Stereotyping

Paul Martin Lester

Index

About the Editors and Contributors