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Tables of Contents for Winning in Asia, Japanese Style
Chapter/Section Title
Page #
Page Count
Preface
vii
Contributors
ix
List of Abbreviations
xi
Part One Theoretical Framework
1
58
Analyzing Japanese Firms' Market and Nonmarket Strategies in Asia
3
24
Vinod K. Aggarwal
Japan's Foreign Direct Investment and Trade in Asia
27
32
Shujiro Urata
Part Two Case Studies
59
182
Banking on East Asia: Expansion and Retrenchment of Japanese Firms
61
37
Masahiro Kawai
Yuzuru Ozeki
Hiroshi Tokumaru
Cartels, Competition, and Consolidation in the Japanese Chemical Industry
98
25
Tametsugu Taketomi
On the Road to Asia: Japanese Automakers in ASEAN
123
34
Gregory W. Noble
Ringing off the Hook! Japanese Telecommunications Responds to the Call of Asian Markets
157
27
Yumiko Okamoto
Cracking the Code: Japanese Software Strategies in Asia
184
36
Trevor H. Nakagawa
Short Circuiting Keiretsu: Japanese Electronic Firms in Asia
220
21
Hidetaka Yoshimatsu
Part Three Conclusion
241
32
Lessons from Japanese Firms' Strategies in Asia
243
30
Vinod K. Aggarwal
Index
273