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Tables of Contents for All the World and Her Husband
Chapter/Section Title
Page #
Page Count
The Contributors
vii
Acknowledgements
x
Introduction: women in consumer culture
1
9
Maggie Andrews
Mary M. Talbot
`All the World and Her Husband': the Daily Mail Ideal Home Exhibition 1908--39
10
13
Deborah S. Ryan
New disciplines for women and the rise of the chain store in the 1930s
23
23
Janice Winship
Modernity teamed? Women hoppers and the rationalization of consumption in the inter-war period
46
19
Mica Nava
`The greatest invention of the century': menstruation in visual and material culture
65
17
Alia Al-Khalidi
Georgette Heyer: the historical romance and the consumption of the erotic, 1918--1939
82
15
Sallie McNamara
`A Material Girl'? Adolescent girls and their magazines, 1920--1958
97
16
Penny Tinkler
`Mrs Housewife and Her Grocer': the advent of self-service food shopping in Britain
113
17
Barbara Usherwood
Decisions in DIY: women, home improvements and advertising in post-war Britain
130
16
Jen Browne
`As seen on TV': design and domestic economy
146
16
Alison J. Clarke
Advertising difference: women, Western Europe and `consumer-citizenship'
162
15
Anne M. Cronin
Strange bedfellows: feminism in advertising
177
15
Mary M. Talbot
`Thanks for stopping by': gender and virtual intimacy in American shop-by-television discourse
192
18
Mary Bucholtz
A self off the shelf? Consuming women's empowerment
210
14
Deborah Cameron
Fashioning the career woman: power dressing as a strategy of consumption
224
15
Joanne Entwistle
Non-occasion greeting cards and the commodification of personal relationships
239
14
Jane Hobson
Girl power and the post-modern fan: the 1996 Boyzone concert tour
253
14
Maggie Andrews
Rosie Whorlow
Index
267