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Tables of Contents for Cultural Software
Chapter/Section Title
Page #
Page Count
Preface
ix
1 TOOLS OF UNDERSTANDING
1
22
PART I CULTURE
23
78
2 BRICOLAGE AND THE CONSTRUCTION OF CULTURAL SOFTWARE
23
19
3 MEMETIC EVOLUTION
42
32
4 THE SPREAD OF CULTURAL SOFTWARE
74
27
PART II IDEOLOGY
101
72
5 CONCEPTIONS OF IDEOLOGY
101
21
6 AMBIVALENCE AND SELF-REFERENCE
122
20
7 TRANSCENDENCE
142
31
PART III METABRICOLAGE
173
88
8 CULTURAL HEURISTICS
173
15
9 NARRATIVE EXPECTATIONS
188
28
10 HOMOLOGIES AND ASSOCIATIONS
216
26
11 METAPHOR, METONYMY, AND COGNITIVE MODELS
242
19
PART IV UNDERSTANDING
261
34
12 THE POWER OF UNDERSTANDING
261
25
13 KNOWLEDGE MADE FLESH
286
9
Notes
295
32
Index
327