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Tables of Contents for Brand Storm
Chapter/Section Title
Page #
Page Count
Telling the tale
Welcome
viii
Applause
ix
The panorama
x
The Brand Storm wishbone
xv
Characters in order of appearance
xiv
Ideas
One man one voice
4
10
The human economy
14
10
Storm clouds
24
13
Retail or bust
37
19
Customer love
56
22
Corporate karma
78
20
Actions
Wishbones
98
12
Psyche
110
22
Spirit
132
26
Life
158
22
Force
180
21
Dreams
Daring to dream, and dreaming to dare
201
34
Credits
235