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Tables of Contents for Transnational Management
h2>Chapter 1. Cross-Border Management: Motivations & Mentalities
Case 1-1 Ingvar Kamprad & IKEACase 1-2 Lincoln Electric: Venturing AbroadCase 1-3 Jollibee Foods Corporation: International ExpansionReading 1-1 The Torturous Evolution of the Multinational Corporation (Perlmutter)Reading 1-2 Managing in a Borderless World (Ohmae)Chapter 2. Responding to Conflicting Demands: The Environmental ChallengeCase 2-1 White Nights & Polar Lights: Investing in the Russian Oil IndustryCase 2-2 Gerber Products Company: Investing in the New PolandCase 2-3 Toys R Us JapanCase 2-4 Phillips & Matsushita 1998: Growth of Two Global CompaniesReading 2-1 The Globalization of Markets (Levitt)Reading 2-2 Culture & Organization (Schneider & Barsoux)Reading 2-3 The Competitive Advantage of Nations (Porter)Chapter 3. Building Strategic Capabilities: The Competitive ChallengeCase 3-1 Caterpillar Tractor Co.Case 3-2 Komatsu, Ltd.Case 3-3 Komatsu, Ltd.: Project G's GlobalizationCase 3-4 Canon Corp.Case 3-5 Chuppa Chup CandyReading 3-1 How Global Companies Win Out (Hout/Porter/Rudden)Reading 3-2 The Core Competence of the Corporation (Prahalad & Hamel)Reading 3-3 Building a Visionary Company (Collins & Porras)Reading 3-4 Global Strategy…in a World of Nations? (Yip)Chapter 4. Managing Across Boundaries: The Collaborative ChallengeCase 4-1 Xerox & Fuji-XeroxCase 4-2 Swissair's AlliancesCase 4-3 Star TV (A,B & C Condensed)Reading 4-1 The Global Logic of Strategic Alliances (Ohmae)Reading 4-2 Collaborate with Your Competitors -- and Win (Hamel/Doz/Prahalad)Chapter 5. Coordination & Control: The Organizational ChallengeCase 5-1 Corning Glass Works International (A)Case 5-2 LufthansaCase 5-3 Rudi Gassner & the Executive Committee of BMG International (A)Case 5-4 Acer, Inc.: Taiwan's Rampaging DragonReading 5-1 Tap Your Subsidiaries for Global Reach (Bartlett & Ghoshal)Reading 5-2 Making Global Strategies Work (Kim & Mauborgne)Chapter 6. Creating and Leveraging Knowledge: The Worldwide Learning ChallengeCase 6-1 Proctor & Gamble Europe: Vizir LaunchCase 6-2 Skandia AFS: Developing International Capital GloballyCase 6-3 McKinsey & Co.: Managing Knowledge & LearningReading 6-1 The Knowledge-Creating Company (Nonaka)Reading 6-2 Building a Learning Organization (Garvin)Chapter 7. Building Transnational Capabilities: The Management ChallengeCase 7-1 KFC JapanCase 7-2 Acer America: Development of the AspireCase 7-3 Walt Disney's Dennis Hightower: Taking ChargeReading 7-1 Local Memoirs of a Global Manager (Das)Reading 7-2 The Myth of the Global Manager (Bartlett & Ghoshal)Chapter 8. Preparing for the Future: Evolution of the TransnationalCase 8-1 Asea Brown BoveriCase 8-2 ABB Deutschland Case 8-3 ABB's Relays Business: Building & Managing a Global MatrixCase 8-4 Siemen's Nixdorf Reading 8-1 The Reinvention of the Roller-Coaster