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Tables of Contents for An Introduction to Rhetorical Communication
Chapter/Section Title
Page #
Page Count
Preface
xv
 
PART I GETTING STARTED
1
60
A Rhetorical Tradition
3
16
Earliest Writings
4
1
The Greek Period
4
5
The Roman Period
9
2
Third Century A.D. to the Renaissance
11
1
The Renaissance
11
1
The Colonial Period
12
3
The Twentieth Century
15
1
History In Perspective
16
2
Discussion Questions
18
1
Notes
18
1
The Nature of Rhetorical Communication
19
19
The Meaning of Rhetorical Communication
20
2
Models of the Communication Process
22
6
Interpersonal Communication Model
28
2
Some Important Distinctions
30
1
Misconceptions About Communication
31
4
The Goals of Rhetorical Communication
35
1
Discussion Questions
36
1
Notes
37
1
Stage Fright: A Normal Problem
38
23
A Normal Problem
38
2
Communication Apprehension
40
5
Causes of Stage Fright
45
8
Effects of Stage Fright
53
4
Controlling Stage Fright
57
1
A Final Word
58
1
Discussion Questions
59
1
Notes
59
2
PART II BASIC THEORY
61
100
The Nature of the Receiver: Attitude Formation and Change
63
20
The Nature of Attitudes
63
4
Attitudes and Beliefs
67
2
Attitude Formation
69
2
The Persistence of Attitudes
71
2
Attitude Consistency and Attitude Change
73
2
Message Discrepancy and Attitude Change
75
2
Retention of Attitude Change
77
2
Rhetorical Thought
79
2
Discussion Questions
81
1
Notes
81
2
Ethos: A Dominant Factor in Rhetorical Communication
83
20
Ethos Defined
83
2
The Dimensions of Ethos
85
2
The Effect of Initial Ethos
87
3
Initial Ethos and Learning
90
1
Derived Ethos
91
4
Terminal Ethos
95
1
Long-Term Effect of Ethos
96
2
Power and Ethos
98
1
Discussion Questions
99
1
Notes
99
4
The Nature of Persuasive Argument
103
25
A Psychological Model of Argument
104
4
The Types of Claims
108
1
The Types of Warrants
109
9
Verification of Warrants
118
1
The Types of Data
119
4
Options Regarding Reservations
123
3
Discussion Questions
126
1
Notes
126
2
Nonverbal Communication
128
14
The Importance of Nonverbal Messages
129
2
Proxemics
131
1
Chronemics
132
2
Oculesics
134
1
Haptics
135
1
Kinesics
136
2
Objectice
138
1
Vocalics
139
1
Discussion Questions
140
1
Notes
141
1
Diversity and Culture
142
19
Cultural Sensitivity
143
1
Culture
144
1
On Becoming Enculturated
145
1
Culture as Communication Context
146
1
Xenophobia and Ethnocentrism
147
7
The Ethnocentrism Continuum
154
2
Improving Rhetorical Communication Across Cultures
156
2
Discussion Questions
158
1
Notes
159
2
PART III MESSAGE PREPARATION AND PRESENTATION
161
128
Message Preparation: Preliminary Considerations
163
12
Selection of a Topic
163
1
Selection of a Purpose
164
2
General Audience Analysis
166
3
Channels and Forms for Presentation of Messages
169
3
Selection of Source for Presentation
172
1
Perception of the Possible
173
1
Discussion Questions
174
1
Notes
174
1
Informative Messages
175
13
Persuasive Versus Informative Intent
175
1
Pseudo-Informative Messages
176
1
The Goodwill Informative Message
177
1
The Motivation to Inform
177
1
Understanding and Belief
178
1
Understanding: Determining the Informative Goal
179
2
Characteristics of Informative Messages
181
1
The Materials for Informative Messages
181
3
Visual Aids in Informative Communication
184
3
Discussion Questions
187
1
Notes
187
1
Message Preparation: Invention
188
26
Invention Defined
188
1
The Basic Plan
189
1
The Generation of Argument
190
1
Determination of Needed Arguments
190
4
Audience Analysis
194
1
Inoculation and Reservations
195
1
Topoi and the Generation of Argument
196
1
The Aristotelian Topoi of Good and Evil
196
1
Topoi of Policy Argument: Stock Issues
197
2
The Towne Public Policy Topoi
199
1
The Topoi of Fear and Pleasure
199
1
The Topoi of American Values
200
3
Using Topoi in Invention
203
1
Securing Data for Argument
204
2
Tests of Evidence
206
2
How to Obtain Evidence
208
3
Recording Evidence
211
1
Discussion Questions
211
1
Notes
212
2
Message Preparation: Disposition
214
18
Selecting
214
1
Apportioning
215
1
Arranging
215
9
Invention and Disposition: The Siamese Twins
224
2
Research on Arrangement
226
2
Outlining the Message
228
2
Discussion Questions
230
1
Notes
231
1
Message Preparation: Style
232
19
The Function of Style
232
1
Characteristics of Good Style
233
2
Differences in Oral and Written Style
235
1
Factors of Attention and Interest
236
4
Suggestion
240
2
Satire and Humor
242
1
Controlling Message Discrepancy Through Style
243
2
Distortion and Prior Knowledge of Source's Attitude
245
1
Style, Power, and Behavior Alteration Messages
246
3
Discussion Questions
249
1
Notes
249
2
Introducing and Concluding Messages in Rhetorical Communication
251
18
Introductions
251
2
The Problem of Forewarning
253
9
Conclusions
262
6
Discussion Questions
268
1
Notes
268
1
Message Presentation: Oral Delivery
269
20
The Effect of Delivery on Attitude Change
270
1
The Effect of Delivery on Comprehension of Content
271
1
The Effect of Delivery on Ethos
271
2
The Nature of Good Delivery
273
3
Nervousness and Delivery
276
2
Elements of Good Delivery
278
7
Using Notes
285
1
How to Achieve Good Delivery
286
1
Discussion Questions
287
1
Notes
288
1
PART IV RHETORICAL COMMUNICATION AND SOCIETY
289
16
Ethics and Rhetorical Communication
291
14
The Ethics of Means or of Ends
291
3
An Ethic Based on Intent Toward the Audience
294
1
Ethics and Ethical Proof
295
1
Persuasion and Coercion
296
1
Amoral Versus Moral Approaches to the Ethics of Rhetorical Communication
297
4
Ethical Obligations in a Free Society
301
1
The Difficulty of Exercising Ethical Obligations in a Free Society
302
1
A Final Word on Ethics
303
1
Discussion Questions
304
1
Notes
304
1
APPENDIX A Sample Speeches
305
20
Declaration of War Address, Franklin Delano Roosevelt
305
2
Inaugural Address, John F. Kennedy
307
2
The Proposed Basketball Rule Changes, Anonymous
309
2
Remarks at a Ceremony Commemorating the 50th Anniversary of Pearl Harbor, George Bush
311
3
Remarks to the World Health Organization Forum on Women and Health Security, Hillary Rodham Clinton
314
5
Winning the Cultural War, Charlton Heston
319
6
Author Index
325
4
Subject Index
329