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Tables of Contents for Communicating in Organizations
Chapter/Section Title
Page #
Page Count
Preface
vii
Introduction: Student Use of the Case Method
1
14
Section 1: Understanding the Organization: Structure, Culture, and Climate
15
36
Inside Microsoft
17
15
Paul Andrews
Microsoft Revisited
25
7
Gary L. Peterson
Satellite Systems
32
4
Scott Hammond
Scribe & Send
36
5
Gretchen Rauschenberg
Mountain City Schools
41
10
Gary L. Peterson
Several Years Later
47
4
Gary L. Peterson
Section 2: Managing Information Flow
51
16
Charles Corporation
53
8
Jillian Pierson
Deborah Jaeger
KCCB's Missing Masterpiece
61
6
Scott Hammond
Section 3: Understanding Interpersonal Roles and Relationships
67
22
When Cultures Collide: Staff Participation in Hiring an Executive
69
6
Nina Gregg
Changes at Metropolitan Hospital
75
8
Beverly Burke
R. Jeffrey Ringer
Outerwear, Ltd.
83
6
Gary L. Peterson
Section 4: Recognizing Leadership and Management Styles
89
22
The Globalization of Technomed
91
12
Scott Hammond
Robyn Fearon
Life Is: Debits, Credits, Tick Marks, and Taxes
103
8
Tim Singleton
Martha H. Merritt
David E. Morris, Sr.
Section 5: Building Group and Team Effectiveness
111
24
A Bearing joint Venture
113
4
Roger D. Vincent
Star Wars, Inc.
117
9
Scott Hammond
QC Comes to County Road Shop 5
126
9
Regina Locklear*
Section 6: Managing Differences and Diversity
135
40
Township Gossip
137
8
Michael F. Welsh
Intercultural Problems at Toyo True
145
8
Tom McNutt*
San Francisco Bank
153
3
Stewart L. Tubbs
Hearthstone Homes
156
6
Thomas E. Schillar
New Russian School: Communicating in a Changing Organizational Environment
162
6
Barbara Mae Gayle
Elayne Shapiro
A Friend in Need and the Explosive Boss
168
7
Diana W. Kincaid
Gerald D. Hamsmith
Thomas D. Cavenagh
Section 7: Managing Communication Crises
175
20
Ethical Issues in Exxon's Response to the Valdez Crisis
177
6
Anthony D. McGill
Matthew W. Seeger
Crisis Response: Trans World Airlines and the Crash of TWA Flight 800
183
8
Sally J. Ray
Communication Ethics and the Malden Mills Disaster
191
4
Robert R. Ulmer
Matthew W. Seeger
Appendix: About the Authors
195