List of Figures

List of Tables

List of Boxes

Abbreviations

Notes on the Contributors

Introduction: Why the Expressive Organization?

Majken Schultz

Mary Jo Hatch

Mogens Holten Larsen

Part One: Rethinking Identity

Scaling the Tower of Babel: Relational Differences between Identity, Image, and Culture in Organizations

Mary Jo Hatch

Majken Schultz

Organizational Identity as Moral Philosophy: Competitive Implications for Diversified Corporations

Jay B. Barney

Alice C. Stewart

Part Two: The Symbolic Marketplace

How Brands are Taking over the Corporation

Wally Olins

Markets and Meanings: Re-Imagining Organizational Life

Paul du Gay

Part Three: Reputation as Strategy

The Road to Transparency: Reputation Management at Royal Dutch/Shell

Charles J. Fombrun

Violina P. Rindova

Distorted Images and Reputation Repair

Janet M. Dukerich

Suzanne M. Carter

Part Four: Organizations as Brands

Building and Managing Corporate Brand Equity

Kevin Lane Keller

Building the Unique Organization Value Proposition

Simon Knox

Stan Maklan

Keith E. Thompson

Part Five: The Value of Storytelling

Corporate Communication Orchestrated by a Sustainable Corporate Story

Cees B. M. van Riel

Planning and Communicating Using Stories

Gordon G. Shaw

Managing the Corporate Story

Mogens Holten Larsen

Valuing Expressive Organizations: Intellectual Capital and the Visualization of Value Creation

Jan Mouritsen

Part Six: Communicating Organizations

The Communication Advantage: A Constituency-Focused Approach to Formulating and Implementing Strategy

Paul A. Argenti

Janis Forman

Self-Absorption and Self-Seduction in the Corporate Identity Game

Lars Thoger Christensen

George Cheney

Identity Lost or Identity Found? Celebration and Lamentation over the Postmodern View of Identity in Social Science and Fiction

Barbara Czarniawska

Index