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Tables of Contents for Excellence in Business Communication
Chapter/Section Title
Page #
Page Count
Understanding Business Communication
1
18
What's Ahead
1
1
Objectives
2
1
Gearing Up
2
1
Achieving Career Success Through Effective Communication
2
3
Active Poll
4
1
Communicating in Organizations
5
4
Business Communication Interactive
7
1
Active Example
7
2
Active Concept Check
9
1
Understanding the Communication Process
9
1
Business Communication Interactive
10
1
Active Concept Check
10
1
Recognizing Communication Barriers
10
2
Overcoming Barriers to Improve Communication
12
4
Active Example
13
2
Active Poll
15
1
Active Concept Check
16
1
Strengthening Your Communication Skills
16
1
Applying What You've Learned
16
1
Chapter Wrap-Up
17
2
Communicating in Teams: Collaboration, Listening, Nonverbal, and Meeting Skills
19
16
What's Ahead
19
1
Objectives
20
1
Gearing Up
20
1
Working in Teams
20
3
Active Exercise
21
1
Business Communication Interactive
22
1
Active Concept Check
23
1
Developing an Effective Team
23
1
Active Example
23
1
Collaborating on Team Messages
24
2
Active Exercise
25
1
Active Concept Check
25
1
Speaking with Team Members
26
5
Active Poll
26
3
Business Communication Interactive
29
1
Active Example
29
1
Perils of Pauline
29
1
Active Exercise
30
1
Active Concept Check
31
1
Increasing Meeting Productivity
31
3
Active Example
32
1
Active Example
33
1
Active Concept Check
33
1
Chapter Wrap-Up
34
1
Communicating Interculturally
35
16
What's Ahead
35
1
Objectives
36
1
Gearing Up
36
1
Understanding the Importance of Communicating Across Cultures
36
1
Active Exercise
36
1
Improving Intercultural Sensitivity
37
5
Active Exercise
38
1
Business Communication Interactive
39
1
Active Poll
40
2
Business Communication Interactive
42
1
Active Concept Check
42
1
Improving Communication Across Cultures
42
6
Active Exercise
44
2
Active Example
46
1
Active Exercise
46
2
Active Concept Check
48
1
Chapter Wrap-Up
48
3
Planning Business Messages
51
20
What's Ahead
51
1
Objectives
52
1
Gearing Up
52
1
Understanding the Three-Step Writing Process
52
1
Business Communication Interactive
53
1
Analyzing Your Purpose and Audience
53
2
Active Exercise
54
1
Business Communication Interactive
55
1
Active Exercise
55
1
Investigating Necessary Information
55
3
Active Example
57
1
Active Concept Check
58
1
Adapting Your Message to Serve Your Audience and Purpose
58
10
Active Exercise
58
4
Active Example
62
1
Active Exercise
63
1
Active Poll
64
1
Active Exercise
65
3
Active Example
68
1
Active Concept Check
68
1
Chapter Wrap-Up
68
3
Writing Business Messages
71
24
What's Ahead
71
1
Objectives
72
1
Gearing Up
72
1
Organizing Your Message
72
9
Active Poll
74
2
Active Example
76
3
Business Communication Interactive
79
2
Active Example
81
1
Active Concept Check
81
1
Composing Your Message
81
12
Active Example
83
6
Active Example
89
2
Active Example
91
1
Active Exercise
91
1
Business Communication: Final Draft
92
1
Active Poll
92
1
Active Example
93
1
Active Concept Check
93
1
Chapter Wrap-Up
93
2
Completing Business Messages
95
16
What's Ahead
95
1
Objectives
96
1
Gearing Up
96
1
Moving Beyond Your First Draft
96
1
Revising Your Message
96
6
Business Communication: Final Draft
97
1
Active Exercise
98
2
Business Communication Interactive
100
1
Active Poll
100
1
Business Communication Interactive
100
1
Active Exercise
101
1
Active Exercise
102
1
Active Concept Check
102
1
Producing Your Message
102
4
Active Exercise
104
2
Active Example
106
1
Active Concept Check
106
1
Use Technology to Produce and Distribute Your Messages
106
3
Active Poll
106
1
Active Exercise
107
2
Proofreading Your Message
109
1
Active Exercise
110
1
Active Concept Check
110
1
Chapter Wrap-Up
110
1
Writing Routine, Good-News, and Goodwill Messages
111
20
What's Ahead
111
1
Objectives
112
1
Gearing Up
112
1
Using the Three-Step Writing Process for Routine Messages
112
1
Active Poll
113
1
Making Routine Requests
113
6
Business Communication Interactive
113
1
Active Exercise
114
1
Active Exercise
114
1
Active Example
115
1
Business Communication Interactive
116
1
Active Exercise
117
1
Active Example
117
2
Business Communication: Final Draft
119
1
Active Exercise
119
1
Active Concept Check
119
1
Sending Routine Replies and Positive Messages
119
10
Active Exercise
120
3
Active Exercise
123
3
Active Poll
126
1
Active Exercise
127
1
Business Communication: Final Draft
128
1
Active Concept Check
129
1
Chapter Wrap-Up
129
2
Writing Bad-News Messages
131
18
What's Ahead
131
1
Objectives
132
1
Gearing Up
132
1
Using the Three-Step Writing Process for Bad-News Messages
132
1
Active Poll
133
1
Sending Bad-News Messages
133
14
Business Communication Interactive
134
1
Active Exercise
135
3
Active Example
138
3
Active Example
141
1
Active Exercise
142
1
Business Communication: Final Draft
142
1
Active Example
142
1
Active Poll
143
1
Business Communication: Final Draft
143
3
Active Exercise
146
1
Active Example
146
1
Active Concept Check
147
1
Chapter Wrap-Up
147
2
Writing Persuasive Messages
149
22
What's Ahead
149
1
Objectives
150
1
Gearing Up
150
1
Using the Three-Step Writing Process for Persuasive Messages
150
4
Active Exercise
152
2
Active Concept Check
154
1
Sending Persuasive Messages
154
8
Active Exercise
155
1
Business Communication Interactive
156
1
Business Communication: Final Draft
156
2
Active Exercise
158
1
Active Example
158
1
Active Exercise
159
3
Active Example
162
1
Active Concept Check
162
1
Sending Sales and Fundraising Messages
162
7
Business Communication: Final Draft
163
1
Active Poll
164
3
Active Poll
167
1
Active Example
168
1
Active Concept Check
168
1
Chapter Wrap-Up
169
2
Planning Business Reports and Proposals
171
34
What's Ahead
171
1
Objectives
172
1
Gearing Up
172
1
Why Businesses Need Reports
172
1
Active Example
173
1
Active Exercise
173
1
Types of Business Reports
173
11
Business Communication: Final Draft
176
4
Active Exercise
180
1
Active Exercise
181
1
Active Concept Check
181
3
Planning Business Reports---Analysis
184
6
Business Communication Interactive
185
1
Active Exercise
186
2
Active Exercise
188
1
Active Concept Check
188
2
Planning Business Reports---Investigation
190
13
Active Exercise
193
4
Business Communication Interactive
197
1
Active Example
198
1
Active Poll
198
3
Active Exercise
201
1
Active Exercise
202
1
Planning Business Reports---Adaptation
203
1
Active Example
203
1
Active Concept Check
204
1
Chapter Wrap-Up
204
1
Writing Business Reports and Proposals
205
30
What's Ahead
205
1
Objectives
206
1
Gearing Up
206
1
Organizing Business Reports and Proposals
206
12
Active Exercise
207
2
Active Exercise
209
2
Active Exercise
211
4
Active Exercise
215
3
Active Concept Check
218
1
Organizing Visual Aids for Business Reports
218
11
Business Communication Interactive
218
9
Active Exercise
227
1
Active Exercise
228
1
Active Example
229
1
Active Concept Check
229
1
Composing Business Reports and Proposals
229
4
Active Poll
230
2
Business Communication: Final Draft
232
1
Active Exercise
232
1
Active Example
233
1
Active Concept Check
233
1
Chapter Wrap-Up
233
2
Completing Formal Reports and Proposals
235
34
What's Ahead
235
1
Objectives
236
1
Gearing Up
236
1
Revising Formal Reports and Proposals
236
1
Producing Formal Reports and Proposals
236
29
Business Communication Interactive
237
21
Active Exercise
258
3
Active Exercise
261
1
Business Communication Interactive
261
1
Active Example
262
2
Active Poll
264
1
Active Concept Check
265
1
Proofreading Formal Reports and Proposals
265
1
Active Exercise
265
1
Getting Feedback from Formal Reports and Proposals
266
1
Active Example
266
1
Active Concept Check
267
1
Chapter Wrap-Up
267
2
Giving Speeches and Oral Presentations
269
20
What's Ahead
269
1
Objectives
270
1
Gearing Up
270
1
The Three-Step Oral Presentation Process
270
1
Business Communication Interactive
270
1
Step 1: Planning Speeches and Presentations
270
1
Active Exercise
271
1
Step 2: Writing Speeches and Presentations
271
8
Active Exercise
274
2
Active Exercise
276
3
Active Concept Check
279
1
Step 3: Completing Speeches and Presentations
279
8
Active Exercise
283
2
Active Exercise
285
1
Perils of Pauline
286
1
Active Example
287
1
Active Concept Check
287
1
Chapter Wrap-Up
287
2
Writing Resumes and Application Letters
289
24
What's Ahead
289
1
Objectives
290
1
Gearing Up
290
1
Building Toward a Career
290
1
Business Communication Interactive
291
1
Planning Your Resume
291
4
Active Exercise
293
1
Active Exercise
294
1
Active Concept Check
295
1
Writing Your Resume
295
6
Active Exercise
299
2
Active Poll
301
1
Active Concept Check
301
1
Completing Your Resume
301
4
Active Example
302
1
Active Exercise
303
1
Business Communication: Final Draft
304
1
Active Example
305
1
Active Concept Check
305
1
Writing Other Types of Employment Messages
305
5
Business Communication: Final Draft
306
2
Active Exercise
308
1
Active Example
309
1
Active Concept Check
310
1
Chapter Wrap-Up
310
3
Interviewing For Employment and Following Up
313
1
What's Ahead
313
1
Objectives
314
1
Gearing Up
314
1
Understanding the Interviewing Process
314
2
Active Exercise
316
1
Active Concept Check
317
1
Preparing for a Job Interview
317
1
Active Exercise
317
1
Business Communication Interactive
317
3
Active Exercise
320
2
Active Concept Check
322
1
Interviewing for Success
322
2
Active Poll
324
1
Active Example
325
1
Following Up After the Interview
325
1
Perils of Pauline
325
1
Active Exercise
326
1
Business Communication: Final Draft
326
1
Business Communication: Final Draft
326
1
Active Example
327
1
Active Concept Check
328
1
Chapter Wrap-Up
328