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Tables of Contents for Electronic Commerce 2002
Chapter/Section Title
Page #
Page Count
PART ONE A Real Revolution
1
82
Overview of Electronic Commerce
1
42
Appendix: Supply and Value Chains
The Digital Economy
43
40
PART TWO B2C EC---Internet Marketing
83
132
Retailing in Electronic Commerce (e-Tailing)
83
35
Internet Consumers, e-Service, and Market Research
118
55
Appendix 4A: Example of an Online Market Research Tool for Segmentation
Advertisement in E-Commerce
173
42
PART THREE B2B EC Internet Marketing
215
136
Company-centric B2B
215
48
Appendix: From Traditional to Internet-Based EDI
E-Marketplaces and B2B
263
45
Appendix: The Extranets
B2B Support Services
308
43
PART FOUR Other EC Models and Applications
351
120
Dynamic Pricing: Auctions and More
351
40
Service Industries, Online Publishing, and Knowledge Dissemination
391
44
Intrabusiness, e-Government, and More
435
36
PART FIVE Building EC Systems
471
202
Building E-Commerce Applications and Infrastructure
471
68
Appendix 12A Building an Application with Yahoo! Store
E-Commerce Security
539
42
Electronic Payment Systems
581
51
Order Fulfillment, Logistics, and Supply Chain Management
632
41
PART SIX Implementing EC
673
EC Strategy and Implementation
673
The Regulatory Environment of Electronic Commerce
730
E-Communities, Global, and Other Issues in EC
785
M-Commerce
823