Introduction

Patrick McNamee

PART I: WHAT HAS CHANGED?

The dramatic rise in the strategic importance of information technology

Outsourcing IT: The Strategic Implications

Leslie Willcocks

Guy Fitzgerald

David Feeny

Innovation in Banking: New Structures and Systems

Robert E. Morgan

Eileen Cronin

Mark Severn

The transformation of industries and the changes in `the rules for success'

Becoming a Customer `Owning' Company

Sandra Vandermerwe

Strategic Change and Organizational Change at Hay Management Consultants

Loizos Heracleous

Brian Langham

Operation Centurion: Managing Transformation at Philips

Nigel Freedman

The rise in the strategic and industrial importance of South East Asia

Corporate Strategies for the Asia Pacific Region

Philippe Lasserre

Whose Company Is It? The Concept of the Corporation in Japan and the West

Masaru Yoshimori

Partnership with an Asian Family Business---What Every Multinational Company should Know

P. Narayan Pant

Vasant G. Rajadhyaksha

Join up or split up?

Strategic Alliances in Fast Moving Markets

Victor Newman

Kazem Chaharbaghi

The ICI Demerger: Unlocking Shareholder Value

Carol Kennedy

PART II: WHAT HAS NOT CHANGED?

Developing missions, benchmarking strategic performance, managing mature businesses and the benefits of adroit strategic planning

Creating a Sense of Mission

Andrew Campbell

Sally Yeung

Strategic Benchmarking at ICI Fibres

Tony Clayton

Bob Luchs

Parenting Strategies for the Mature Business

Michael Goold

Linking the Balanced Scorecard to Strategy

Alan Butler

Steve R. Letza

Bill Neale

The Return of Strategic Planning: Once More with Feeling

Bernard Taylor

Index