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Tables of Contents for Innovation and the General Manager
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Introduction: Innovation and the General Manager

Module 1: Value Networks and the Impetus to Change

1.1 Disruptive Technologies: Catching the Wave

1.2 Continuous Casting Investments at USX Corporation

1.3 Hewlett Packard: The Flight of the Kittyhawk

1.4 Teradyne: Corporate Management of Disruptive Change

Teradyne: The Aurora Project

Module 2: Finding New Markets for New and Disruptive

Technologies

2.1 Eli Lilly and Company: Innovation in Diabetes Care

Patterns in the Evolution of Product Competition

2.2 Studio Realty

2.3 Gunfire at Sea

Discovering What Has Been Discovered: What Job Was Your

Product Hired to Do?

2.4 Du Pont Kevlar: Aramid Industrial Fiber (Abridged)

Discovery-Driven Planning

2.5 Electric Vehicles: Pipe Dream or Product of the

Future

Module 3: Linking Strategy and Innovation

3.1 Linking Strategy and Innovation: Materials

Technology Corporation

3.2 Becton Dickinson: Worldwide Blood Collection Team

(Abridged)

3.3 Managing Innovation at Nypro, Inc. (A)

Managing Innovation at Nypro, Inc. (B)

3.4 Cultivating Capabilities to Innovate: Booz Allen &

Hamilton

3.5 Unilever’s Butter-Beater: Innovation for Global

Diversity

3.6 We’ve Got Rhythm! Medtronic Corporation’s Cardiac

Pacemaker Business

Module 4: Understanding and Building Organizations’

Capabilities to Innovate

4.1 Hospital Equipment Corporation

4.2 Motorola, Inc.: Bandit Pager Project (Abridged)

4.3 Improving the Product Development Process at

Kirkham Instruments Corporation

Module 5: The Dimensions of Technology Strategy

5.1 Issues in Technology Strategy

The Drivers of Vertical Disintegration

5.2 Molding the Impossible: The Nypro-Vistakon

Disposable Contact Lens Project

5.3 GE Plastics: Selecting a Partner

5.4 Vallourec’s Venture into Metal Injection Molding

5.5 Markets for Technology and the Returns on Research

5.6 Scientific Instruments Corporation