search for books and compare prices
Tables of Contents for Innovation and the General Manager
Introduction: Innovation and the General ManagerModule 1: Value Networks and the Impetus to Change1.1 Disruptive Technologies: Catching the Wave1.2 Continuous Casting Investments at USX Corporation1.3 Hewlett Packard: The Flight of the Kittyhawk1.4 Teradyne: Corporate Management of Disruptive ChangeTeradyne: The Aurora ProjectModule 2: Finding New Markets for New and Disruptive Technologies2.1 Eli Lilly and Company: Innovation in Diabetes CarePatterns in the Evolution of Product Competition2.2 Studio Realty2.3 Gunfire at SeaDiscovering What Has Been Discovered: What Job Was Your Product Hired to Do?2.4 Du Pont Kevlar: Aramid Industrial Fiber (Abridged) Discovery-Driven Planning 2.5 Electric Vehicles: Pipe Dream or Product of the FutureModule 3: Linking Strategy and Innovation3.1 Linking Strategy and Innovation: Materials Technology Corporation3.2 Becton Dickinson: Worldwide Blood Collection Team (Abridged)3.3 Managing Innovation at Nypro, Inc. (A)Managing Innovation at Nypro, Inc. (B)3.4 Cultivating Capabilities to Innovate: Booz Allen & Hamilton3.5 Unilever’s Butter-Beater: Innovation for Global Diversity3.6 We’ve Got Rhythm! Medtronic Corporation’s Cardiac Pacemaker BusinessModule 4: Understanding and Building Organizations’ Capabilities to Innovate4.1 Hospital Equipment Corporation4.2 Motorola, Inc.: Bandit Pager Project (Abridged)4.3 Improving the Product Development Process at Kirkham Instruments CorporationModule 5: The Dimensions of Technology Strategy5.1 Issues in Technology Strategy The Drivers of Vertical Disintegration5.2 Molding the Impossible: The Nypro-Vistakon Disposable Contact Lens Project5.3 GE Plastics: Selecting a Partner5.4 Vallourec’s Venture into Metal Injection Molding5.5 Markets for Technology and the Returns on Research5.6 Scientific Instruments Corporation