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Tables of Contents for Marketing With Powerweb
Chapter/Section Title
Page #
Page Count
PART I: INITIATING THE MARKETING PROCESS
Marketing: A Focus on Customer Relationships
Outline
1
3
Discussion Questions
4
3
Sample Tests
7
9
Answer Key
16
2
Linking Marketing and Corporate Strategies
18
15
Outline
18
2
Discussion Questions
20
4
Sample Tests
24
7
Answer Key
31
2
The Changing Market Environment
33
18
Outline
33
2
Discussion Questions
35
2
Sample Tests
37
12
Answer Key
49
2
Ethics and Social Responsibility in Marketing
51
14
Outline
51
2
Discussion Questions
53
3
Sample Tests
56
7
Answer Key
63
2
PART II: UNDERSTANDING BUYERS AND MARKETS
Global Marketing and World Trade
65
11
Outline
65
2
Discussion Questions
67
4
Sample Tests
71
3
Answer Key
74
2
Consumer Behavior
76
22
Outline
76
3
Discussion Questions
79
6
Sample Tests
85
10
Answer Key
95
3
Organizational Markets and Buyer Behavior
98
12
Outline
98
2
Discussion Questions
100
3
Sample Tests
103
4
Answer Key
107
3
PART III: TARGETING MARKETING OPPORTUNITIES
Interactive Marketing and Electronic Commerce
110
8
Outline
110
2
Discussion Questions
112
2
Sample Tests
114
3
Answer Key
117
1
Turning Market Information into Action
118
20
Outline
118
3
Discussion Questions
121
6
Sample Tests
127
9
Answer Key
136
2
Market Segmentation, Targeting, and Positioning
138
12
Outline
138
2
Discussion Questions
140
5
Sample Tests
145
3
Answer Key
148
2
PART IV: SATISFYING MARKETING OPPORTUNITIES
Developing New Products and Services
150
15
Outline
150
2
Discussion Questions
152
4
Sample Tests
156
7
Answer Key
163
2
Managing Products and Brands
165
18
Outline
165
3
Discussion Questions
168
4
Sample Tests
172
8
Answer Key
180
3
Managing Services
183
10
Outline
183
2
Discussion Questions
185
4
Sample Tests
189
2
Answer Key
191
2
Pricing: Relating Objects to Revenues and Costs
193
17
Outline
193
2
Discussion Questions
195
6
Sample Tests
201
7
Answer Key
208
2
Pricing: Arriving at the Final Price
210
18
Outline
210
3
Discussion Questions
213
3
Sample Tests
216
10
Answer Key
226
2
Marketing Channels and Wholesaling
228
18
Outline
228
3
Discussion Questions
231
4
Sample Tests
235
9
Answer Key
244
2
Supply Chain and Logistics Management
246
13
Outline
246
2
Discussion Questions
248
4
Sample Tests
252
4
Answer Key
256
3
Retailing
259
14
Outline
259
3
Discussion Questions
262
4
Sample Tests
266
5
Answer Key
271
2
Integrated Marketing Communications and Direct Marketing
273
14
Outline
273
3
Discussion Questions
276
5
Sample Tests
281
4
Answer Key
285
2
Advertising, Sales Promotion and Public Relations
287
17
Outline
287
3
Discussion Questions
290
7
Sample Tests
297
4
Answer Key
301
3
Personal Selling and Sales Management
304
17
Outline
304
3
Discussion Questions
307
6
Sample Tests
313
5
Answer Key
318
3
PART V: MANAGING THE MARKETING PROCESS
The Strategic Marketing Process
321
1
Outline
321
3
Discussion Questions
324
3
Sample Tests
327
5
Answer Key
332