search for books and compare prices
Tables of Contents for Retailing Management
Chapter/Section Title
Page #
Page Count
SECTION ONE The World of Retailing
Introduction to the World of Retailing
5
32
Store-Based Retailing
37
38
Electronic and Nonstore Retailing
75
36
The Retail Customer
111
26
Customer Buying Behavior
137
34
SECTION TWO Retailing Strategy
Retail Market Strategy
171
34
Financial Strategy
205
28
Retail Locations
233
26
Site Selection
259
28
Organization Structure and Human Resource Management
287
30
Information Systems and Supply Chain Management
317
30
SECTION THREE Merchandise Management
Planning Merchandise Assortments
347
36
Buying Systems
383
32
Buying Merchandise
415
40
Pricing
455
34
Retail Communication Mix
489
34
SECTION FOUR Store Management
Managing the Store
523
32
Store Layout, Design, and Visual Merchandising
555
30
Customer Service
585
82
SECTION FIVE Cases
Cases 1-31
610
57
Glossary
667
27
Notes
694
28
Credits
722
3
Index
725