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Tables of Contents for The E-Auction Insider
Chapter/Section Title
Page #
Page Count
Acknowledgments
ix
 
Introduction
xi
 
PART I All About Online Auctions
How Online Auctions Work
3
18
What Are Auctions?
4
1
How Auctions Work
5
5
How Automatic Bidding Works
10
3
How Perceived Value Drives Pricing
13
3
Privacy, Legality, and Security Issues
16
5
Bidding in an Auction
21
36
Finding What You Seek
22
8
Understanding Auction Listings
30
14
Registering with eBay
44
3
Back to Bidding on that Batman Pez!
47
3
What About Other Auction Sites?
50
4
Finally
54
3
Selling Your Stuff
57
40
The Logic of Selling: Where to Pay Attention
58
9
Getting Ready for a Sale
67
11
Listing an Item for Sale by Auction
78
19
Auction Research
97
20
What About New?
98
10
Auction Research Choices
108
7
Closing Thoughts
115
2
Completing the Transaction
117
22
Building Trust
118
7
Choosing the Payment Method That's Right for You
125
5
Shipping and Receiving
130
2
Help! I Think I've Been Ripped Off!
132
4
Closing the Transaction and Providing Feedback
136
1
And So...
137
2
Safety Issues: Privacy and Escrow
139
20
Welcome! Before You Can Join This Auction
140
3
The User Agreement: What Does It Really Mean?
143
4
What Is a Privacy Policy?
147
5
Finishing the boxLot Sign-up Process
152
1
What Is an Escrow Service?
153
3
In Summary
156
3
PART II Uncovering Hidden Auction Treasure
Smart Searches Through E-mail
159
24
Finding the Weird and Obscure
160
2
Auction Tracking Basics
162
1
Working with iTrack.com
163
11
Working with BidderEdge
174
3
Using AuctionRover
177
3
Tracking Auctions on the Auction Sites
180
2
Moving On
182
1
Exploring eBay
183
36
About eBay
184
1
Finding Cool Auctions on eBay
185
10
Services
195
10
Safe Harbor
205
2
Power Sellers
207
1
Personalize Your eBay Experience
208
7
The eBay Community
215
3
Wrap Up
218
1
Auctions the Amazon.com Way
219
18
Briefly, Amazon.com's History
220
1
Thinking About Amazon.com Auctions
221
2
The Buying Process
223
7
The Selling Process
230
4
The zShop Advantage
234
2
In Conclusion
236
1
Yahoo! Auctions
237
24
About Yahoo! Auctions
238
1
Let's Get Started
239
1
The Yahoo! Auctions Tour
239
4
The World of Yahoo! Sellers
243
7
The Yahoo! Bidder
250
4
Other Types of Yahoo! Auctions
254
3
And In the End...
257
4
PART 3 Great Web Destinations
The Best Online Auction Sites
261
56
Useful Web Sites and Organizations
317
8
Web Sites
318
3
Tools
321
4
Index
325