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Tables of Contents for The Power of Simplicity
Chapter/Section Title
Page #
Page Count
Introduction
xi
THE BASICS OF SIMPLICITY
Simplicity. Why people fear it so much
3
6
Common sense. It can make things simple
9
6
Complex language. It can cloud people's minds
15
10
MANAGEMENT ISSUES
Information. Too much can confuse you
25
8
Consultants. The source of a lot of nonsense
33
8
Competitors. Simply think of them as the enemy
41
8
Strategy. It's all about differentiation
49
8
Customer orientation. It's a given, not a difference
57
10
Annual budgets. A simple way to maximize your dollars
67
6
Prices. Simple guidelines to get them right
73
12
LEADERSHIP ISSUES
Mission statements. All they add is needless confusion
85
8
Leadership. It's about leading the charge
93
10
Long-term planning. It's just wishful thinking
103
8
Organization. The simpler, the better
111
8
Marketing. It's turning simple ideas into strategy
119
10
New ideas. Something borrowed is simpler
129
8
Goals. They sound nice but accomplish little
137
6
Growth. It can be bad for your business
143
10
PEOPLE ISSUES
Motivation. Effort alone is not the answer
153
6
Self-improvement. It's the emperor's new clothes
159
10
Success. It's about finding a horse to ride
169
8
The critics. Being simple will not be easy
177
6
IN CONCLUSION
Simplicity. Its power is alive and well
183
10
Notes
193
2
A simple reading list
195
2
Index
197