Contents

Preface Acknowledgments 1 Internal Corporate Venturing 2 Can Exploratory Research Be Planned? 3 Transforming Invention into Innovation 4 Conceiving New Business Opportunities 5 Transforming Projects into Ventures 6 Establishing a One-Product Business 7 From a One-Product to a Multiline Business 8 The New-Venture Division in the Corporate Context 9 An Overview of Internal Corporate Venturing 10 Management Strategies That Improve the Odds 11 The Role of Corporate Entrepreneurship in Established Firms Epilogue: A New Organizational Revolution in the Making? Appendix: Methodology and Research Design Notes Index