Product Description: Generation Y in Consumer and Labour Markets explores the role of people born in the late 1970s and 1980s as consumers and coworkers in an emerging post-modernist society. Having grown up in a branded society overcrowded with commercial messages and a never-ending supply of choices and opportunities, Generation Y not only influences consumption patterns, they also bring their values to work life, thus changing the attitudes towards the employee-employer relationship and how work is being done...read more

The most comprehensive reference to Marilyn Monroe collectibles and memorabilia offers readers up-to-date price information on books, dolls, plaques, plates, stamps, calendars, advertising, movie and music items, and much more. Original.

Product Description: Today's 18-to-40-year-olds make for a notoriously elusive group of consumers: they're savvy, sophisticated, and particular. They're all but immune to traditional advertising and have an instinctive sense of quality and fair pricing...read more