Describes a series of scary situations, including going upstairs alone, finding a ghost, wrestling a crocodile, being stuck in the top of a tree, and having an adult shout at you

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Product Description: Focusing on marketing analytics this popular series moves beyond conceptual marketing toward marketing engineering—the use of interactive computer decision models to help support marketing decisions. Hands-on, computer-based exercises and cases bring conceptual marketing alive while introducing the software...read more (view table of contents, read Amazon.com's description)

Product Description: This brand new textbook is an excellent aid to go with this course. (view table of contents, read Amazon.com's description)

Product Description: Research on well-being reveals the significance of personal relationships, trust and participation to sustain quality of life, yet it is the economic model that remains the dominant basis for political and social institutions and policy...read more

What is good? How can we know, and how important is it? In this book Richard Kraut, one of our most respected analytical philosophers, reorients these questions around the notion of what causes human beings to flourish--that is, what is good for us. Observing that we can sensibly talk about what is good for plants and animals no less than what is good for people, Kraut advocates a general principle that applies to the entire world of living things: what is good for complex organisms consists in the maturation and exercise of their natural powers. Drawing on the insights of ancient Greek philosophy, Kraut develops this thought into a good-centered moral philosophy, an "ethics of well-being" that requires all of our efforts to do some good. Even what is good of a kind--good poems no less than good people--must be good for someone. Pleasure plays a key role in this idea of flourishing life, but Kraut opposes the current philosophical orthodoxy of well-being, which views a person's welfare as a construct of rational desires or plans, actual or ideal. The practical upshot of Kraut's theory is that many common human pursuits--for riches, fame, domination--are in themselves worthless, while some of the familiar virtues--justice, honesty, and autonomy--are good for every human being.

Product Description: Major Theoretical Questions Theories about subjective well-being have grown over the past several decades, but have been re ned only slowly as adequate data have been compiled to test them. We can characterize the theories describing happiness along several dimensions...read more

The pursuit of happiness is a defining theme of the modern era. But what if people aren't very good at it? This and related questions are explored in this book, the first comprehensive philosophical treatment of happiness in the contemporary psychological sense. In these pages, Dan Haybron argues that people are probably less effective at judging, and promoting, their own welfare than common belief has it. For the psychological dimensions of well-being, particularly our emotional lives, are far richer and more complex than we tend to realize. Knowing one's own interests is no trivial matter. As well, we tend to make a variety of systematic errors in the pursuit of happiness. We may need, then, to rethink traditional assumptions about human nature, the good life, and the good society. Thoroughly engaged with both philosophical and scientific work on happiness and well-being, this book will be a definitive resource for philosophers, social scientists, policymakers, and other students of human well-being.

The simple premise of this book is that the purpose of education is to serve the well-being of students. Well-being might seem to be an obvious aim for education, but it has been given insufficient attention and often is poorly understood. Karl D. Hostetler asks: What does it mean for a human being to live a good life, to experience well-being? How, as individuals and a society, can we debate and evaluate the quality of lives? What classroom practices would be conducive to furthering the welfare of our students? Hostetler explores how teachers can "seduce" students' souls, guiding and provoking while still respecting individuals' rights to conceive and live a fulfilling life for themselves. He prompts serious reflection about the purposes of education and challenges dominant ideas about the aims of education, the politics of policy-making, and the practice of teaching. Seducing Souls argues eloquently and provocatively for the necessity of experiences that touch the soul, that elevate the young self so that students can better understand life and discern value.

Product Description: Once in awhile a special book offers sane solutions for serious health and personal problems-solutions that will heal you and make you happier. Thin You, Thin Me and the Power of Chi is healing because three foundations for good health came together-Asian tradition, Western science, and the Spirit of Loving Kindness...read more

Product Description: Change your health…for the happier.With these 50 tips, it's easier than ever to become your healthiest self possible, starting now. Discover:– How putting a mirror on your fridge can help you lose weight.– Which vitamin is known to prevent cancer and depression...read more