An understanding of how we learn to watch television and why we watch television is integral in any examination of television history, industry or regulation. A comprehension of what audiences bring to the televiewing experience and what the television industry does to keep its audience attending is essential in the exploration of what they take away. This text fills this void in the literature. It is specifically designed to complement existing texts from a wide variety of related fields of study. Each chapter ends with a summary that recaps the main points of interest and provides a logical transition to the next chapter.

Product Description: Photographs hold moments for us moments we have lived, and moments lived by others. Photographs draw us in and take us back. They make small moments memorable, they tell us stories, and they let us tell stories. As such, photographs can also serve as a powerful inspiration for writing and literacy...read more

Looks at ways to use color, typefaces, and graphics to improve communication and understanding in the classroom.

Product Description: Arguing for respect and serious attention to be given to the medium of television, this manifesto takes on the conventional wisdom about TV, challenging allegations that it discourages literacy and encourages violence. David Bianculli seeks to define, explore and embrace the mass medium, heralding television as an ideal forum for art, information and education...read more

Presents ideas, strategies, and activities geared toward helping teach students critical evaluation of the media, including news, advertising, television, and motion pictures.

Product Description: Help your students become less vulnerable to the influence of media on their attitudes and behavior through media education. After defining visual literacy and tracing the history of the movement associated with it, the authors provide effective strategies, activities, and resources that help students learn the critical-viewing skills and media literacy necessary in our media-oriented world...read more

Examines television's dominance in American society and looks at how it is used to send messages to different audiences