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Cover for 9780470617878 Cover for 9781118176283 Cover for 9781531822262 Cover for 9781119211884 Cover for 9781419593338 Cover for 9781427798619 Cover for 9780983429036 Cover for 9781608323661 Cover for 9781610660280 Cover for 9780071823937 Cover for 9781118836699 Cover for 9780071803380 Cover for 9781591843115 Cover for 9781591844426 Cover for 9780470598887 Cover for 9780749454661 Cover for 9780470395004 Cover for 9781601380111 Cover for 9780750666343 Cover for 9781591841104
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Product Description: For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves? UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers...read more

Hardcover:

9780470617878 | John Wiley & Sons Inc, September 7, 2010, cover price $24.95

Paperback:

9781118176283, titled "UnMarketing: Stop Marketing. Start Engaging" | Rev upd edition (John Wiley & Sons Inc, February 21, 2012), cover price $18.95

Miscellaneous:

9780470646861, titled "Unmarketing: Stop Marketing. Start Engaging." | John Wiley & Sons Inc, August 13, 2010, cover price N/A
9780470646854, titled "Unmarketing: Stop Marketing. Start Engaging." | John Wiley & Sons Inc, August 6, 2010, cover price $24.95

CD/Spoken Word:

9781531822262 | Mp3 una edition (Audible Studios on Brilliance audio, August 30, 2016), cover price $9.99 | About this edition: For generations, marketing has been hypocritical.

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Hardcover:

9781119211884, titled "The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales" | John Wiley & Sons Inc, March 7, 2016, cover price $25.00

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Who Is Talking About You?Foreword by Seth Godin and Afterword by Guy Kawasaki.Master the art of word of mouth marketing with this practical hands-on guide.With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth.Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real purpose of blogs, communities, viral email, evangelists, and buzz--when to use them and how simple it is to make them work.Learn what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner--and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion--and why some multi-million-dollar advertising campaigns fail to get noticed.Open your eyes to a new way of doing business--that honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends.

Hardcover:

9781427798619 | Kaplan, February 3, 2009, cover price $24.95 | About this edition: Who Is Talking About You?
9781419593338 | Kaplan Aec Educ, November 1, 2006, cover price $24.95

Paperback:

9780983429036 | 3 edition (Pathway Book Service, January 31, 2015), cover price $15.95
9781608323661 | Greenleaf Book Group Llc, April 30, 2012, cover price $15.95
9781610660280 | Writers of the Round Table, April 16, 2012, cover price $12.95 | About this edition: : In this fast, fun, COMIC book edition of Word of Mouth Marketing: How Smart Companies Get People Talking, you'll learn to quickly get people talking about you.

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Product Description: A detailed look at relationships and how to harness their power for business growthThis book teaches marketers how to build successful relationships with early-stage buyers by creating trust and a sense of friendship. The first step is learning to understand buyer activity to gauge what they want—or might want—when they first visit an online site...read more

Hardcover:

9781118836699 | John Wiley & Sons Inc, February 10, 2014, cover price $25.00 | About this edition: A detailed look at relationships and how to harness their power for business growthThis book teaches marketers how to build successful relationships with early-stage buyers by creating trust and a sense of friendship.

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Product Description: Creating the next YouTube blockbuster is easier than you think! Includes more than 100 QR Codes linking to successful viral videos! "These guys are the viral experts, and they show you the way in clear, concise language. This is the first recipe for virality that I buy...read more

Paperback:

9780071803380 | McGraw-Hill, November 26, 2012, cover price $22.00 | About this edition: Creating the next YouTube blockbuster is easier than you think!

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Hardcover:

9781591843115 | Portfolio, May 13, 2010, cover price $26.95

Paperback:

9781591844426 | Reprint edition (Portfolio, September 25, 2012), cover price $17.00 | also contains The Referral Engine: Teaching Your Business to Market Itself

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Product Description: Mastering Web 2.0 helps make sense of the confusing array of marketing options the internet offers.  Susan Rice Lincoln, an online branding and communications expert, gives a complete and realistic picture of Web 2.0 without being overly technical...read more

Paperback:

9780749454661 | Kogan Page Ltd, July 28, 2009, cover price $24.95 | About this edition: Mastering Web 2.

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Product Description: A World Wide Rave! What the heck is that? A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep...read more

Hardcover:

9780470395004 | John Wiley & Sons Inc, March 3, 2009, cover price $22.95 | About this edition: A World Wide Rave!

Miscellaneous:

9780470430453 | John Wiley & Sons Inc, February 23, 2009, cover price $22.95

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Paperback:

9781601380111, titled "Word-of-mouth Advertising Online & Off: How to Spark Buzz, Excitement, & Free Publicity for Your Business or Organization With Little or No Money" | Atlantic Pub Co, August 30, 2008, cover price $12.95

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The head of BzzAgent offers real-world counsel on the practice and effectiveness of word-of-mouth marketing, explaining how his company coordinates an army of 75,000 volunteers from all age groups and income levels who talk up products they love. 30,000 first printing.

Hardcover:

9781591841104 | Portfolio, November 3, 2005, cover price $24.95 | About this edition: The head of BzzAgent offers real-world counsel on the practice and effectiveness of word-of-mouth marketing, explaining how his company coordinates an army of 75,000 volunteers from all age groups and income levels who talk up products they love.

displaying 1 to 13 | at end