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Product Description: In the digital world of the participatory web millions of common people have started publishing own brand related content. Such amateur pieces ignore official marketing campaigns and are generated by brand fans and opponents alike...read more

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Product Description: Have you ever reviewed a book at Amazon.com? Uploaded a photo to Flickr? Commented on a blog posting? Used tags to describe or access information? If you have, you ve contributed user-generated content to the web. But while many librarians and information professionals have accepted their roles as creators and managers of user-generated content (UContent), many have not...read more

Product Description: Missing Links and Secret Histories: A Selection of Wikipedia Entries from across the Known Multiverse is an anthology of short fictions by Nisi Shawl, Anna Tambour, Lucy Sussex, Mark Rich, and others. Ever wonder who that frequent addressee of Anglophone Nineteenth-century narrators, ''Dear Reader,'' really was? Or about the true story on which Edgar Allan Poe based his melodramatic '''Fall of the House of Usher''? Perhaps it never occurred to you to wonder whether there might have been a relationship between H...read more

Product Description: Originating from Facebook, LinkedIn, Twitter, Instagram, YouTube, and many other networking sites, the social media shared by users and the associated metadata are collectively known as user generated content (UGC). To analyze UGC and glean insight about user behavior, robust techniques are needed to tackle the huge amount of real-time, multimedia, and multilingual data...read more

Discusses how “new new media” are transforming our culture Facebook, Twitter, YouTube, Wikipedia, Foursquare, blogging … these and other “new new media“ are used by hundreds of millions worldwide and are transforming just about every aspect of our culture from the way we elect presidents to how we watch television.  New New Media details the benefits, opportunities, and dangers of these transformations. New new media, as opposed to the traditional “new media” of email and websites, allow and encourage all consumers to become producers, readers to become writers and publishers, viewers to become performers - and have engendered such worldwide movements as The Arab Spring, The Tea Party,  and Occupy Wall Street.  This catalytic feature of contemporary media prompts an entirely new look at how mass media, culture, and industry are undergoing the most profound changes since the advent of the alphabet and the printing press. Learning Goals Upon completing this book, readers will be able to: Discuss the impact new new media have on our society Understand the mechanics of Twitter, YouTube, Facebook, Wikipedia and other types of new new media Discover the newest new media - Foursquare, Pinterest, WikiLeaks, Anonymous, Goggle+ Note: MySearchLab does not come automatically packaged with this text. To purchase MySearchLab, please visit: www.mysearchlab.com or you can purchase a valuepack of the text + MySearchLab (at no additional cost): ValuePack ISBN-10: 0205912141 / ValuePack ISBN-13: 9780205912148