Product Description: If we just keep kids from starting to smoke, we'll have this tobacco problem licked, right? Wrong. In Smoked, journalist Mike Males takes you on a tour of the co-optation of a political movement.From the 1960s to the late 1980s, anti-smoking campaigns were designed and run by health activists -- creating major declines in smoking by all age groups...read more

This title looks at the ways in which the American tobacco industry still manages to promote cigarettes and smoking despite the ban on television advertising and sports sponsorship. The author looks at how the industry uses smoking's presence on television, film and other media to subtly get its message across.

Product Description: Despite the widely recognized toll of tobacco and increasing action to curb tobacco use (e.g., increased excise taxes, smoking bans), smoking continues. Numerous messages about tobacco, smoking, and health circulate throughout society, but in spite of the prevalence of such messages and the importance of how they are constructed and interpreted, too little communication research has been dedicated to understanding and assessing tobacco-related messages...read more