| 4th edition (Prentice Hall, July 8, 2005), cover price $0.02 | also contains Marketing for Hospitality and Tourism
| 3rd edition (Prentice Hall, July 1, 2002), cover price $117.40
| 3 edition (Prentice Hall, July 1, 2002), cover price $0.02 | also contains Marketing for Hospitality and Tourism
| 2 sub edition (Prentice Hall, July 1, 1998), cover price $97.00 | About this edition:
9E-8, 0-13-080795-8, Kotler, Phil, Marketing for Hospitality and Tourism, Covers important principles and concepts that are supported by research and evidence from economics, the behavioral sciences, and modern management theory, and applies them through countless examples of situations in which real-life well-known and little-known companies assess and solve their marketing problems.
| Prentice Hall, December 1, 1995, cover price $81.35 | also contains No Time To Think: The Menace of Media Speed and the 24-hour News Cycle
| About this edition:
Designed specifically with the hospitality and travel student in mind, this text provides practical examples and applications that illustrate the major decisions marketing managers face in their efforts to balance objectives and resources against needs and opportunities in the global market.
1 other edition(s) in this binding (see all
| Gardners Books, August 3, 2005, cover price $104.10 | also contains Marketing for Hospitality and Tourism