Product Description: This book offers an innovative examination of how ‘low–technology’ industries operate. Based on extensive fieldwork in India, the book fuses economic and sociological perspectives on information sharing by means of informal interaction in a low-technology cluster in a developing country...read more

Product Description: Thomas Birtchnell examines recent ideas of Indian innovation, or 'Indovation', from an historical and critical perspective, at both the bottom and the top of India's social pyramid.

Product Description: Thanks to its ability to innovate, the developed world will always have a distinct advantage over the developing world, right? Not according to leading management experts Nirmalya Kumar and Phanish Puranam. In India Inside, the authors draw on their research to show how India is already turning this assumption on its head—often in ways invisible to consumers in the developed world...read more

Product Description: In 2010, India celebrated its 60th anniversary as an independent sovereign republic. India is the fourth largest economy by gross domestic product. Economically, it is building itself as a formidable force and global influence. At the same time India has fundamental challenges: its inequities are visible; its young population tread a thin line between opportunity and pitfall; its infrastructure has gaping holes; and it's a slow chaotic democracy...read more

Product Description: In 2010, India celebrated its 60th anniversary as an independent sovereign republic. India is the fourth largest economy by gross domestic product. Economically, it is building itself as a formidable force and global influence. At the same time India has fundamental challenges: its inequities are visible; its young population tread a thin line between opportunity and pitfall; its infrastructure has gaping holes; and it’s a slow chaotic democracy...read more

Product Description: This book takes a fresh look at development communication in the Indian context. Charting its international history and discussing the Millennium Development Goals (MDGs) that evolved as part of the phenomenon of globalization, it links the history of India s development with development communication and discusses the role of media in disseminating information to the public...read more

Product Description: Where do new multinationals come from? How do firms in developing economies become global players? Gita Sud de Surie provides new perspectives on internationalization and the multinational corporation by focusing on firms in emerging markets rather than established multinationals in industrialized economies...read more

Product Description: The book introduces novel concepts and techniques to teach managers and students effective and innovative ways of marketing in India. The author deals with marketing by introducing the concept of the Value Spiral. It is the first time the idea of the value chain has been improved upon to bring in the concept of a cycle and continuous change within the India market...read more

Product Description: 190 pages.