Product Description: First Published in 2017. Routledge is an imprint of Taylor and Francis, an Informa company.

Product Description: Scientific and Medical Communications: A Guide for Effective Practice prepares readers to effectively communicate in professional scientific communities. The material in this book is firmly grounded in more than 500 published research findings and editorials of scientific writers, authors, and journal editors...read more

Product Description: NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, and registrations are not transferable. To register for and use Pearson's MyLab & Mastering products, you may also need a Course ID, which your instructor will provide...read more

Product Description: NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Books a la Carte also offer a great value; this format costs significantly less than a new textbook. Before purchasing, check with your instructor or review your course syllabus to ensure that you select the correct ISBN...read more

Technical Communication offers complete coverage of technical communication, business communication, and professional writing in a user-friendly writing style. The topics move from basic foundational concepts, to chapters on research, visuals, style, document design, usability, and finally to specific documents (basic workplace correspondence to more complex documents, technologies, and oral presentations).  The appendix includes thorough coverage of MLA, APA, and CSE (Council of Science Editors) documentation styles, and a handbook of grammar, mechanics, and usage. All descriptions of and instructions for creating technical documents are accompanied by clear, annotated model documents.  In addition, graphic illustrations appear throughout the book to make abstract concepts easy to understand. Checklists and Projects provide plentiful opportunities to learn and reinforce chapter topics.

Product Description: Technical and Professional Communication encourages readers to view both text and visuals as an integral part of an overall document rather than as separate entities. To achieve this end, each of the fifteen chapters focuses on some aspect of text and graphics while discussing one or the other more extensively...read more

Product Description: In today’s corporation, especially those involved in the web design industry, everything is marketing. Effective strategic marketing requires the ability to differentiate the website development organization and its deliverables from those of the competition...read more

Product Description: This book demonstrates some of the ways in which communication and developing technologies can improve global food and water safety by providing a historical background on outbreaks and public resistance, as well as generating interest in youth and potential professionals in the field History of muckraking in the food industryCase study on groundwater regulationInterviews with members of the beef industry and livestock market owner...read more