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Cover for 9781119145875 Cover for 9781259589652 Cover for 9780814436585 Cover for 9781440838385 Cover for 9781118981146 Cover for 9780380799091 Cover for 9781137387738 Cover for 9780814434994 Cover for 9781118832646 Cover for 9781118708712 Cover for 9780814433225 Cover for 9781937856106 Cover for 9780749465353 Cover for 9781439121207 Cover for 9781439121221 Cover for 9781118134665 Cover for 9780195764444 Cover for 9780981986944
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Product Description: From Wiley Publishing comes the global release of the most researched, documented, and comprehensive manifesto on experiential marketing ever written. As customers take control over what, when, why, and how they buy products and services, brands are facing the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago...read more

Hardcover:

9781119145875 | John Wiley & Sons Inc, April 18, 2016, cover price $29.00 | About this edition: From Wiley Publishing comes the global release of the most researched, documented, and comprehensive manifesto on experiential marketing ever written.

cover image for 9781118981146
Product Description: Youth is no longer an age—it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age—it's a commodity that's available to everyone—this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace...read more

Hardcover:

9781118981146 | John Wiley & Sons Inc, April 20, 2015, cover price $25.00 | About this edition: Youth is no longer an age—it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy.

Paperback:

9780380799091, titled "Marilyn Monroe Collectibles: A Comprehensive Guide to the Memorabilia of an American Legend" | Avon Books, November 1, 1999, cover price $15.00 | also contains Marilyn Monroe Collectibles: A Comprehensive Guide to the Memorabilia of an American Legend | About this edition: The most comprehensive reference to Marilyn Monroe collectibles and memorabilia offers readers up-to-date price information on books, dolls, plaques, plates, stamps, calendars, advertising, movie and music items, and much more.

cover image for 9781137387738
Product Description: The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends...read more

Hardcover:

9781137387738 | Palgrave Macmillan, December 17, 2014, cover price $58.00 | About this edition: The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business.

cover image for 9781118832646
Product Description: How to reach the 98 percent of people who leave your website without converting sales The Retargeting Playbook is a complete guide for digital marketers about how to reach the 95 to 98 percent of people who leave a brand's website without converting...read more

Hardcover:

9781118832646 | John Wiley & Sons Inc, March 24, 2014, cover price $30.00 | About this edition: How to reach the 98 percent of people who leave your website without converting sales The Retargeting Playbook is a complete guide for digital marketers about how to reach the 95 to 98 percent of people who leave a brand's website without converting.

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Product Description: Smart brands such as Chipotle, Zazzle, Nike, and Pandora are ditching the outdated 20th century model of a one-size-fits-all approach to providing products and services. From a Netflix movie night to a marriage courtesy of eHarmony, customization is changing every corner of American life and business...read more

Paperback:

9781937856106 | Benbella Books, November 15, 2012, cover price $16.95 | About this edition: Smart brands such as Chipotle, Zazzle, Nike, and Pandora are ditching the outdated 20th century model of a one-size-fits-all approach to providing products and services.

cover image for 9781439121207
Product Description: Corporations have found a new resource to be mined for profit: our children. In this shocking and indelible behind-the-scenes journey, Joel Bakan, acclaimed author and award-winning maker of the renowned film and international bestselling book The Corporation, uncovers the astonishing degree to which companies exploit the special vulnerabilities of children, manipulate parents’ fears, and operate with callous disregard for children’s health and well-being...read more

Hardcover:

9781439121207 | Free Pr, August 9, 2011, cover price $26.00 | About this edition: Corporations have found a new resource to be mined for profit: our children.

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Product Description: “Bakan offers passionate argument and copious research in this compelling call for parents to stand up for their children” (Booklist). Now in paperback, from the author of the internationally bestselling The Corporation, this vital call to arms has been praised by leading experts on children’s lives as “an essential read for anyone who works for or cares about children” (Rosalind Wiseman, author of Queenbees and Wannabees) and “engaging, carefully researched, and important” (Mary Pipher, author of The Shelter of Each Other and Seeking Peace)...read more

Paperback:

9781439121221 | Free Pr, June 19, 2012, cover price $16.00 | About this edition: “Bakan offers passionate argument and copious research in this compelling call for parents to stand up for their children” (Booklist).

cover image for 9781118134665
Product Description: Every successful brand in history is inherently unpopular with a specific demographic. Somewhere along the way, people felt they had to be popular in order to be successful, when in fact, the opposite is true. The brands playing in the space you want to dominate have already figured out the inherent power of being unpopular...read more

Hardcover:

9781118134665 | John Wiley & Sons Inc, March 27, 2012, cover price $24.95 | About this edition: Every successful brand in history is inherently unpopular with a specific demographic.

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Product Description: This new edition of the consumer psychology/customer behavior text focuses on the psychological view of South African learner support materials (LSMs), incorporating business-to-business marketing and services. South African case studies illustrate and work through the challenges within the country's multi-cultural environment...read more

Paperback:

9780195764444 | 4th edition (Oxford Univ Pr, June 6, 2011), cover price $59.95 | About this edition: This new edition of the consumer psychology/customer behavior text focuses on the psychological view of South African learner support materials (LSMs), incorporating business-to-business marketing and services.

cover image for 9780981986944
Product Description: Meet the HENRYs (High Earning Not Rich Yet households with incomes of $100,000 or more). They along with their wealthier counterparts, including the sometimes overlooked millionaires living next door, make up the top 20 percent of household incomes in the U...read more

Paperback:

9780981986944 | Paramount Books, May 6, 2011, cover price $34.95 | About this edition: Meet the HENRYs (High Earning Not Rich Yet households with incomes of $100,000 or more).

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