Product Description: This compelling book provides a comprehensive examination of Nike, utilizing never-before-heard interviews with top sports celebrities and the informed perspectives of marketing gurus to explain why Nike has ruled the sports world for more than four decades...read more

Product Description: Offers an account of how Nike became the world's largest sports and fitness company. This book provides a glimpse into the first 33 years of Nike - from its humble beginnings to its modern guise as a global giant.

'This work offers insight into every major function of the sporting goods industry. Chapters cover the development of the industry; the industry's structure and size; manufacturers' products and shares; channels of distribution; sports medicine and product liability; sports marketing, including licensing, endorsement and sponsorship; the use of traditional media and market research; sales trends and profitability; and e-commerce'--Provided by publisher.

Product Description: In 1961, Dick Cabela—with his wife, Mary, and his brother, Jim—turned his kitchen table into the foundation of what would become one of the world's top outfitting companies. The origins of this successful business are traced from Dick's bout with polio to his deep love of fishing and hunting that would inspire him...read more (view table of contents, read Amazon.com's description)

Presents a look at the Nike Corporation, its goals, business operations, image, influence, and global implications

Product Description: Book by Spector, Robert

Reveals how six inexperienced men formed a tight-knit group that conquered the doubts of banks and stock analysts to build their sneaker empire (view table of contents)