9780070527331 | McGraw-Hill, October 1, 1988, cover price $22.95 |
About this edition: Offers revised thinking on management practice, emphasizing tactics, rather than arbitrary decision making, to guide strategy, and containing a step-by-step procedure for a marketing campaign
9780452264182 | Reprint edition (Plume, April 1, 1990), cover price $13.95 |
About this edition: Offers revised thinking on management practice, emphasizing tactics, rather than arbitrary decision making, to guide strategy, and contains step-by-step procedures for a marketing campaign
9780070527348 | McGraw-Hill/Tdm Audio, October 1, 1988, cover price $9.95 | also contains
In Search of Chin Identity: A Study in Religion, Politics and Ethnic Identity in Burma |
About this edition: Packed with practical information to help listeners excel at marketing products, services, or entire companies, this tape provides a chronological step-by-step procedure for developing a marketing campaign--determining their tactics, establishing their strategy, and launching their campaign.