Product Description: The principles of creativity in stunningly simple words and pictures by the man behind the world's most successful advertising agencyHow did two wheels emancipate women? How can a pie save thousands of lives? How can a useless piece of fabric determine social status? How can you make night day?Simplicity looks easy...read more

Product Description: Simplicity presents a new, wide-ranging philosophical theory, one that concerns how reality is conceived. In so doing it also provides a new logic with which to approach conceptual situations. In this book, Craig Dilworth replaces the dualistic, true/false approach of formal logic with a three-part basis for thought...read more

What we don't understand seems 'complex' to us, at least until, with study or practice, we may achieve an occasional 'Ah - Ha!' moment when complexity suddenly reduces to simplicity, and part of our world view changes forever. This book addresses the grandest of 'how things work' issue: the methods and limitations of science itself.

Product Description: The idea that simplicity matters in science is as old as science itself, with the much cited example of Ockham's Razor. A problem with Ockham's Razor is that nearly everybody seems to accept it, but few are able to define its exact meaning and to make it operational in a non-arbitrary way...read more (view table of contents, read Amazon.com's description)

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Designed to help families rediscover the values and traditions of less hectic, less complicated times, a collection of short essays shows how to make Christmas more meaningful through such ideas as volunteering and making homemade gifts. 25,000 first printing.

Product Description: "If it were necessary, for some curious legal reason, to draw a clear line between human and nonhuman--for example, if a group of australopithecines were to appear and one had to decide if they were to be protected by Fair Employment Laws or by the ASPCA--I would welcome them as humans if I knew that they were seriously concerned about how to bury their dead...read more

Product Description: Our real world is incondensably complex: many aspects cannot be summarized or abbreviated. How can a philosopher cope with this innate and necessary richness? What types of explanations are available to him? And then, how can we humans live comfortably without always having simple and complete explanations? With the Socratic format and the Socratic times - with the direct human philosophy of Socrates, a philosophy that has not yet been separated from people by the fabricated concepts of «relativity» and «multidimensional spaces» and «genomic sequences» - with only his hands and his feet and with only the trees and hills and clouds about him, Socrates talks with his companions about the simplicities and the complexities of our chocolaty-thick world...read more